Special Report on
Commercial Advertising and Product Photography
Commercial Advertising and Product Photography - Trends
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Advertisements today are undergoing a lot of experimentation and changes just to gain the customers' attention and create an impression that will create a special space for the brand in the customers' psyche. We see changes in advertising photography, in the kind of images, in layout and fonts used and many more things. Stock photography rules the roost these days. There is extensive usage of stock photography that has replaced the frequently used copy and image format. Stock photography that shows the customers (or models acting as customers) lend credibility to the whole concept, the message and the ad in totality. ...
Commercial photographers who have been in business for awhile know that the market for advertising and product photography is radically different today from what it was 10 or 15 years ago. And while some types of jobs may have been lost to microstock or in-house photography, that doesn't mean that opportunities for new types of assignments can't be found elsewhere. The reason I bring this up is because a new report from Global Industry Analysts, Inc. in San Jose, CA believes that the global market for commercial photography will reach $10.7 ... Read More
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