Special Report on
Commercial Advertising and Sponsorship Policy
Commercial Advertising and Sponsorship Policy - Trends
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Most online publishing businesses rely on selling advertising, they are in the difficult position of finding a balance between generating revenue through advertising that works, and keeping readers satisfied with the user experience and thus returning to the site in the future. Regular web users will almost certainly be aware of an increasing amount of 'invasive' advertising appearing online. A variety of methods are now being used to make online advertising almost unavoidable for the user, including: Placement of adverts within content - often stretching across the width of the screen Use of advertising 'splash ...
From the Center for the History and Ethics of Public Health, Mailman School of Public Health, Columbia University, New York. This article (10.1056/NEJMp0909626) was published on January 13, 2010, at NEJM.org. References FDA tobacco regulation: history of the 1996 rule and related legislative activity 1998-2008. Washington, DC: Congressional Research Service, 2009. Lynch BS, Bonnie RJ, eds. Growing up tobacco free: preventing nicotine addiction in children and youths. Washington, DC: National Academy Press, 1994. Bonnie RJ, Stratton K, Wallace RB, eds. Ending the tobacco problem: a ... Read More
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