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Special Report on

Comparative price advertising

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Appraising a piece of jewellery essentially means determining how much it is worth. To be able to appraise an item of jewellery, appraisers must first of all identify it correctly and then evaluate its quality. They must also be able to convey their findings in a written report, justify their process and abide by a professional code of ethics. Very often, the role of a gemmologist is confused with that of an appraiser. In peoples’ minds, gems are synonymous with high value. When consulting a gemmologist, customers automatically expect to find out how much their stones are worth. However, although gemmology and appraisal ...
amendments in 1938 empowered the agency to police anti-competitive practices through a prohibition on “unfair and deceptive” practices. Academic debate about the FTC generally centers on the utility and efficiency of the agency given the historical context of its legislative authority.
predictably irrational
Dan Ariely is not your average economist. A professor at the Massachusetts Institute of Technology (MIT), Ariely is a populariser of behavioral economics - a field attempting to explain people’s often irrational decision-making processes and wider social trends by reference to psychology experiments. Several practitioners of this school of thinking - including Ariely - have rising profiles as social commentators in the US media. With its particular focus on how individuals’ behavior can be influenced and manipulated by pricing policy and by the expectations created for a product or service, Predictably Irrational has ... market research, surveys and trends
sales prices: pay attention or else you pay money
Despite appearances, every pricedriven buying decisions are fare less guided by arithmetics than most of us would want to believe. The amount of the discount may be less important than the numerical value of the farthest right digit, explains a new study from the Journal of Consumer Research. Keith S. Coulter (Clark University) and Robin A. Coulter (University of Connecticut) are the first to identify a visual distortion effect that may influence how consumers look at sale prices. The researchers show that “right-digit effect” influences consumer perception of sale prices. When the right digits are small, people ... market research, surveys and trends


D:\Documents and Settings\dclark\Local Settings\Temporary Internet ...
amounted to $791 million and 1.2% of overall prescription drug sales. ..... 12 percent saying they read it thoroughly, and the rest saying only ..... non- misleading comparative advertising, including comparative price advertising. ... industry trends, business articles and survey research
Fairness in consumer pricing
D&F introduced a new comparative price advertising policy. Refer- ... Judge to ward up to $20 million in civil penalties and to .... same model, originally priced at $3009 "on sale at 20 percent off" for $2749. ... industry trends, business articles and survey research
SCBT Reports Second Quarter Net Earnings; Declares Quarterly Dividend
the holding company for SCBT, National Association, today released its unaudited results of operations and other financial information for the three-month period ended June 30, 2010. Highlights of the second quarter 2010 include: -- Net income of $575,000; diluted earnings per share of $0.05 for the quarter -- Successful conversion of CBT systems to SCBT operating system -- Organic loan growth of $52.2 million for the second quarter; 9.6% annualized increase -- Core deposit growth --- excluding all CDs --- up $73.2 million; 17.6% annualized ... market trends, news research and surveys resources
Colonial Properties Trust Reports Results for Second Quarter 2010
For the second quarter 2010, the company reported a net loss available to common shareholders of $11.8 million, or $0.17 per diluted share, compared with a net loss available to common shareholders of $1.9 million, or $0.04 per diluted share, for the same period in 2009. For the six months ended June 30, 2010, the company reported a net loss available to common shareholders of $24.2 million, or $0.36 per diluted share, compared with net income available to common shareholders of $12.0 million, or $0.25 per diluted share, for the same period in 2009. The change from ... market trends, news research and surveys resources


Framing Effects and Consumer Evaluations of Former Price ...
Former price advertising (also known as comparative price advertising or ... consumers respond to comparative price advertising is well researched (see ... technology research, surveys study and trend statistics
Price comparison advertising is a form of advertising used in the sale of ... the comparative price used in any price comparison advertisement provides ... technology research, surveys study and trend statistics
Brand and Price Advertising in Online Markets"
from a ban on advertising. To compare the magnitude of these two effects, ... As would be expected, each firmos demand for brand and price advertising (7* ...
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3.what is the relationship between brand loyalty and brand equity?what role do concepts play in the development of marketing strategies? 4.for what kinds of audiences would you consider using comparative advertising?why? Answer MARIA, HERE IS SOME  USEFUL  MATERIAL. REGARDS LEO  LINGHAM ============================== 1.what is opinion leadership? The opinion leader is the agent who is an active media user and who interprets the meaning of media messages or content for lower-end media users. Typically the opinion leader is held in high esteem by those that accept his or her opinions. Opinion leadership tends to be ...
Google Answers: Is it legal to name and/or show a competitor's ...
We are creating an ad campaign for a product which is related (but not a direct competitor to) an Apple iPod. Can we show and image of an iPod or use the words Apple iPod in the ad? I realize that you are not providing legal advice, but I'd like to know generally if this practice is acceptable. This is a national print advertising campaign and the ads are not designed to compare the product to an iPod but simply to indicate that it is a related technology. sfmarq, My researching indicates that this practice is acceptable under US law, provided the trademarked product is accurately depicted, and that any claims ...