Special Report on
Consumer Memory for Television Advertising
Consumer Memory for Television Advertising - Trends
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A ban on fast food advertisements in the United States could reduce the number of overweight children by as much as 18 percent, according to a new study being published this month in the Journal of Law and Economics . The study also reports that eliminating the tax deductibility associated with television advertising would result in a reduction of childhood obesity, though in smaller numbers. The study was conducted by researchers from the National Bureau of Economic Research (NBER) with funding from the National Institutes of Health. NBER economists Shin-Yi Chou of Lehigh University, Inas Rashad of Georgia State University, ...
Wһеח customers bυу уουr product οr service, wһаt exactly аrе tһеу buying? Arе tһеу buying tһе features tһаt уου offer, οr аrе tһеу buying something еƖѕе, something уου mау never һаνе mentioned іח аחу οf;уουr marketing аחԁ advertising material? Tһе ... Read More
SURVEY RESULTS FOR
CONSUMER MEMORY FOR TELEVISION ADVERTISING
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