Special Report on
Content Advertising, Content Marketing
Content Advertising, Content Marketing - Trends
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is critically important for marketing and public relations success. This is an important idea. All marketers and PR pros should read The Long Tail and reflect on what it means for the way that we deploy marketing programs and do our outbound PR and media relations. In his book, Anderson shows "how the future of commerce and culture isn't hits, the high-volume head of a traditional demand curve, but what used to be regarded as misses—the endlessly Long Tail of that same curve." Anderson shows that the old 80/20 rule-of-thumb -- that businesses should focus resources on the best-selling products because the top 20 ...
taking place in London this Thurs (17th June), we’ll be having a discussion on the Future of Social Media Marketing. Our expert Panel, consisting of Tom Nixon (NixonMcInness), Neville Hobson (WCG), Murray Newlands (Influence People) and Richard Sedley (cScape), will be offering their predictions for the coming 12-18 months and I have to say I’m intrigued as to what they’ll highlight. Here are some suggestions… While agencies and brands have been embracing the power of content for several years, SME’s are just realising the value of sharing high quality content ... Read More
SURVEY RESULTS FOR
CONTENT ADVERTISING, CONTENT MARKETING
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