Special Report on
Content-driven advertising - Trends
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Let’s get this out of the way once and for all: trends are not one-off coining affairs. Some trends are worth tracking for years and years, especially if they represent a radically new definition of what constitutes value to consumers. INFOLUST is one of them. So is GENERATION C . And from a business and innovation angle, we’d like to argue that the CUSTOMER-MADE trend, co-creating with your customers, is the most important one to watch. Not because everything has to or will be co-created in the future, but because tapping into the collective experiences, skills and ingenuity of hundreds of millions of consumers ...
I am an advertiser’s nightmare. Or so I’ve been told by a friend who works in the industry. I walk through Dublin oblivious to all of the outdoor advertising that surrounds me. Until a few months ago that is. Walking down Suffolk street on my lunch break, I noticed one of the slick new JC Decaux Metropanels outside the tourist office. The simple, clean, contemporary and very effective design caught my eye immediately. It complimented its surroundings. In fact, I’d go so far as to say that it actually enhanced them. I stopped and watched until the scroller had displayed each back-lit ... Read More
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- en_bloc @amrirahim I think most Malaysian mag content r driven by ad $$$ - a mag cover can be urs if u can drop big $$$ on advertising.
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