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Special Report on

Content Marketing Is Not Advertising

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There are quite a few reasons why some brands just shouldn't be creating content as part of their marketing programs.  Here they are... We should be blogging.  We need an enewsletter. Let's do a custom magazine  Does this sound familiar?  For years (and into today) this is how the content marketing conversation was started.  All tactics and no strategy. Before you launch any content marketing tactic, ask yourself why. What's the objective?  What outcomes would you like to see?  What are the customer behaviors? Even the best content marketing programs get killed ...
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
What is Content Marketing and Why is it Hot?
For those of you reading this in a location outside of the Mid-Atlantic, here’s a news flash: the Washington DC/Baltimore area is buried under 30 – 40 inches of snow and blizzard conditions right now. This leaves a lot of time for shoveling, family time, movies, sleep, and….doing business? Joe Mechlinski , President of EntreQuest and a good friend to the Right Source Marketing team, wrote an interesting post today that describes why this type of time period is an excellent time to push your business forward, even when face-to-face meetings aren’t possible. I loved Joe’s post as I think that most ... market research, surveys and trends
A Small Description Pertaining To Article Advertising And Marketing
Loads of people today already know about article marketing yet, do not actually comprehend what it really is. There are various ways article marketing can be used to assist you. Composing an interesting article regarding something which is related to your Internet site subject material, services, or even merchandise, then mass publishing the article to article syndication sites. Because the hyperlinks within your publisher bio section or even the footer of your content, every single article directory you submit to is actually linking back to you. Although this results in a lot of one-way backlinks, you have to keep in mind that ... market research, surveys and trends


The Next Media Company
We talk a lot about what it’s going to take to keep The Boston Globe and The Wall Street Journal and all the other papers of the world alive. We talk about the future of publishing books and magazines, and what it’s going to take to change the music industry. Let’s stop for a minute. If you were given a few million bucks from a venture capitalist to build a media company, what would that look like? Not so easy, eh? So, I’m going to think about it, but then, it’s your invitation to think about it, too. Because some of what you and I come up with here might be useful, don’t you agree? Maybe ... industry trends, business articles and survey research
Mobile Marketing Watch | The Pulse Of The Mobile Marketing and ...
Opera today published its latest State of the Mobile Web report for May, in which some interest tidbits were highlighted. First things first, however, Opera saw increases in all three categories of growth in May 2010: unique users, pages viewed and data... As apps multiply and speeds increase, mobile users snap up smartphones — but realize only a fraction of their potential, the study suggests. In a press release issued this morning, textPlus, PointRoll and AdMarvel detailed early campaign metrics from ads served on the iPad, showing high levels of engagement and long interactions times compared to traditional mobile ads. ... industry trends, business articles and survey research
Probe sought into alcohol-energy drinks marketing
ALBANY, N.Y. — New York Sen. Charles Schumer is urging the Federal Trade Commission to investigate the marketing of flavored alcoholic beverages with caffeine that appear to be explicitly designed to attract underage drinkers. In a letter to FTC Chairman Jon Leibowitz, Schumer said Sunday that the colorful cans are also designed to befuddle parents and police with labels that resemble nonalcoholic energy drinks. He said popular drinks such as Joose and Four Loko also use very small print to disclose alcohol content of up to 12 percent, about twice that of beer. Michael Mikhail, chief executive of United Brands Co. of La ... market trends, news research and surveys resources
Modern marketing by tweet and post
FILE - In this July 16, 2009 file photo, a Facebook user logs into their account in Ottawa, Ontario, Canada. In the last decade, first-generation social networks, little more than online address books, gave way to sites such as Facebook and Twitter, where we add our words, photos, links and video posts to a collective stream of consciousness. (AP Photo/The Canadian Press, Sean Kilpatrick, File) *** Local Caption *** NYBZ302_Decades_End_Technology.jpg *** Local Caption *** NYBZ302_Decades_End_Technology.jpg Businesses in the Gulf are catching on to the use of social media networks such as Facebook and Twitter as a vast resource ... market trends, news research and surveys resources


Cross-Cultural Content Analysis of Advertising from the United ...
international marketing and advertising), or critical perspective (e.g., cultural studies), analysis of only the verbal content is not sufficient to address ... technology research, surveys study and trend statistics
Drug Marketing, Advertising, and Communications > Truthful ...
FDA's educational outreach program is designed to educate healthcare providers about the role they can play in helping the agency make sure that prescription drug advertising and promotion is truthful and not misleading.  The "Bad Ad" Program is administered by the agency’s Division of Drug Marketing, Advertising, and Communications in the Center for Drug Evaluation and Research. It will help healthcare providers recognize misleading prescription drug promotion and provide them with an easy way to report this activity to the agency. Content on this Page What You Can Do: Recognize & Report ... technology research, surveys study and trend statistics
mailers did not include the advertising content treatments. ..... card usage than a gain-framed message in an direct marketing field experiment in Israel. ...
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