Special Report on
Contextual Media and Advertising
Contextual Media and Advertising - Trends
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The world is becoming an ever growing contextual media and information experience. Consumers get to watch TV news shows that lean to the left or to the right depending on how they like it. And on the web, the degrees to the left and to the right can be calibrated down to the millimeter. Radio is broken down so that stations can reach and satisfy a distinct and unique group of listeners and the web can drill down even further than that. The web is able to distill the users experience to actual needs, to the actual and definable likes and dislikes of each and every consumer. While the system has yet to be perfected, the learning ...
Return path data is extremely rich with second-by-second behavior for extremely large samples. This paper explores the normative behavior of a metric called Tuneaway for a wide variety of media related variables. Tuneaway measures the holding power of a commercial. It is defined as the percent of available commercial time that viewers do not tune to. The norms for High Definition TV vs. Standard Definition TV, time of day of viewing, commercial position in pod, pod position in program, network type, programs and commercial length are shared. A deeper understanding of tuneaway across these ... Read More
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CONTEXTUAL MEDIA AND ADVERTISING
Targeted Contextual Advertising by Yorgo Nestoridis
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