Special Report on
Corporate Sponsorships and Advertising
Corporate Sponsorships and Advertising - Trends
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Corporate sponsorship is growing in importance as an element of the communications mix. The number of companies participating in sponsorship, as well as corporate expenditures for sponsoring events, is on the rise as organizations seek new ways to reach audiences and enhance their image. The importance of corporate sponsorship is now generally acknowledged, but little research has been done to understand its value and effectiveness. An explortory study was conducted to examine the relationship between sponsorship and corporate image. The results suggest that corporate sponsorship can improve corporate image, but its ...
Jackson, NJ - At last night’s Jackson Schools Board of Education meeting, board vice president Sharon Dey told the audience of about 300 budget cuts and layoffs “were global”. Indeed these cuts are global. They are a global disaster many in our community saw coming for many years. Dey, who made a reference to negotiations with unions concerning a district wide pay freeze last Thursday at a candidate debate in Westlake, made no reference of union concessions at the public meeting. According to a report this morning in the Asbury Park Press, Superintendent Tom ... Read More
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ING signs sponsorship deals with Alonso and Piquet to help d
Corporations In The Classroom
- Press Release - DRG to host instructional Webinar series for craft ...
- Selling Webinar Sponsorships in a Crisis Economy - emedia and ...