Special Report on
Cosmetic advertising display
Cosmetic advertising display - Trends
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The ARPP (Autorit� de r�gulation professionnelle de la publicit�), the non governmental body in charge of enacting and enforcing the rules of self-discipline and ethics among advertising professionals (advertisers, agencies and media) in France, has published last December its new Code for cosmetic products. " The updating of this rule (formerly known as "Health & Beauty") responds to a need to adapt to some changes that have appeared in the advertising discourse specific to the sector, but also to marketing and scientific developments that characterize the new products which are precisely promoted by the ads ...
Individual testimonials, third-party reviews and endorsements, media coverage… these help differentiate your fractional laser center, plastic surgery , or medical spa and convince prospective individuals to give IPL or laser treatments a shot. Although search engine optimization (Web optimization), pay per click (ppc) and direct mail advertising and marketing of your laser clinic can put your practice face-to-face with likely clients, 3rd party patient testimonials can provide the necessary degree of trust building to trigger a first phone contact. A few of the varieties of ... Read More
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