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Unilever were undoubtedly the stars of this year’s Cannes Lions International Advertising Festival, winning the renowned ‘Advertiser of the Year’ award. It has to be said, that after 50 years of inspiring and pioneering campaigns, it’s thoroughly well-deserved. Unilever won their first Cannes Lion with Omo washing powder in 1961 and there’s been no stopping them since, with over 200 Lions in total. Their campaigns include the groundbreaking Dove ‘Evolution’, the much loved PG Tips ‘Chimp Family’ and Marmite’s uniquely brilliant ‘Love It or Hate It’ ads. We were thrilled to be asked to make a film that would showcase Unilever’s ...
“I want to run over people who try to cross the road,” she says. In Toronto, if you step out in front of cars, you will get killed, and I want to do that here.” It’s that impertinent attitude that propels Schultz’s blog, Halifax Broad ( www.halifaxbroad.blogspot.com ), which recently won Marketing magazine’s first annual Great Canadian Creative Faceoff. “The people I was up against were these young, trendy, hip guys from agencies I’d love to work for across Canada, and I was just this sort of dumpy, middle-aged hockey mom,” she laughs. “And I beat their asses!” Schultz beat out four other ... Read More
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