Special Report on
Custom Media Craft
Custom Media Craft - Trends
Latest Trending Story:
—I just returned from my local Borders and found that—despite all the doom and gloom I hear and read about in the print publishing industry—creativity and innovation are not dead! If you haven’t seen it yet, run out right now and buy the 75th anniversary edition of Esquire magazine. The cover art utilizes the world’s first E-Ink cover. Digital comes to print! Displayed prominently on the front tables of Borders—real estate normally reserved for the latest best-selling books—the magazine cover flashes with innovative digital impressions, much like we’re all used to seeing on websites. It’s sheer genius on the part of ...
(Note: Hammock Inc. was one of the founding members of the Custom Publishing Council). According to the survey, in 2007 a record number of marketers used custom media to promote their products and brands. Personally, I believe the numbers are still conservative as there are lots of online “content marketing” activities taking place that fall through the cracks of this research. For instance, most of the digital startups that have content creation for marketers (i.e., video distributed online) as part of their business model should probably be covered in this research — ... Read More
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CUSTOM MEDIA CRAFT
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