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Special Report on

Custom Media Research

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Before a company gets very far into designing a new ad campaign, it's critical that they receive the best media market intelligence available. By learning how to find this media market research info, you will have an invaluable skill that will make you much more marketable in your career. Media market research companies are in demand since the information they provide is so critical to almost any company that wants to advertise. If you're able to find the information on markets and present it in a way that can be understood by most business people, you'll help either your clients or your own company in ...
is an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy. The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating positive links between the brand and the program. Anything you do outside of work, money spent on activities outside "necessary" is entertainment. When you have internet access from home, but you go to the local coffee/internet cafe to surf the web, that's branded entertainment. For example, people don't go to a coffee shop and sit for 2 hours ...
United Business Media Transforms CMP into Four Independent Media ...
-- United Business Media plc (UBM) today announced that it will restructure CMP Technology (CMP) into four new, market-focused businesses. As agile, independent organizations, each new business will be well positioned to meet the changing needs of the professional communities and technology markets it serves. The creation of these market-focused businesses is the next step in CMP's strategic transformation into a next generation media company. In the last three years, CMP has significantly rebalanced its businesses, investing in the development of new products and services (including bMighty, Designlines, eXalt, ... market research, surveys and trends
Tom Watson: Consumer Philanthropy: Nonprofits Spend Billions to ...
Never has the world of brands and consumer culture been more closely aligned with philanthropy - and the human desire to change the world for the better. World leaders, captains of industry, rock stars and mega-athletes. They're all embracing philanthropy in the new 21st century, bringing a "win now" mentality to the marketplace, and vowing to see to it that their dollars really do bring about change. Consumer-oriented philanthropic messages are everywhere. From American Express's highly-polished Red campaign to the branding of as a beneficent (if for-profit) arm of the search giant, the world of ... market research, surveys and trends


PQ Media :: Press Releases
– Spending on word-of-mouth (WoM) marketing rose 14.2% to $1.54 billion in 2008, despite the worst economic recession in 70 years, accentuated by secular and structural trends battering traditional advertising and marketing media, according to new research from PQ Media ( ). While year-over-year growth is expected to slow in 2009, WoM spending is on pace to grow another 10.2% this year, placing it among the fastest growing advertising and marketing segments. By comparison, the U.S. economy, as well as the advertising and marketing services sectors are all expected to decline in 2009 for the first time since ... industry trends, business articles and survey research
invert order - LUON blog
According to a recent survey on marketers' experience with and attitude toward email deliverability issues, 82 percent of email marketers said getting email messages delivered is a challenge for their organizations, and nearly 50 percent said that filtering by ISPs and corporations is the biggest delivery-related challenge. 25 percent said they lack the expertise or resources they need to address deliverability issues. Though 31 percent of marketers (survey on EmailLabs' Intevation Report newsletter subscribers and ClickZ's Email Delivery column readers), cite deliverability as a significant challenge, only 10 ... industry trends, business articles and survey research
What Does Shopper Insights in Action Smell Like?
NEW YORK, June 14, 2010 — There is something special in the air at this year’s Shopper Insights in Action Conference. Leading the industry once again, the Institute for International Research (IIR) is collaborating with another industry leader, Nose Knows, who has created a custom brand aroma specifically for the show. Widely used in Canada, Asia and Europe, scent marketing is making huge inroads into American retail, hospitality, and office environments. These custom aromas create a positive impact on mood and effectively influence consumers’ buying decisions. The Shopper Insights in Action Conference is ... market trends, news research and surveys resources
StayWell Custom Communications Announces Strategic Alliance With Blausen Medical
SALT LAKE CITY, UT -- 06/14/10 -- Custom health communications company StayWell Custom Communications (SCC), a division of MediMedia USA, has announced a strategic alliance with Blausen Medical to provide leading-edge medical animations as part of its portfolio of engaging interactive health content for health care organizations. In addition, the two companies have announced plans to collaborate on future rich media health content applications and offerings. The new agreement will give SCC's clients access to the world's largest library of medical animations. Blausen's Human Atlas contains nearly 300 topics, ... market trends, news research and surveys resources


Total Circulation: 30000 Total Circulation: 40000 Total Readership ...
Source: Ipsos Mendelsohn Custom Media Research, September, 2008. Do you want to reach the visitor market? Ask us about: Where GuestBook. Where Magazine ... technology research, surveys study and trend statistics
Radiation-hardened Pentium® processor
Albuquerque, N.M. -- Intel Corp. and the Department of Energy (DOE) announced today (Dec. 8) that Intel will provide a no-fee license for its Pentium® processor design to DOE's Sandia National Laboratories for the development of custom made microprocessors for US space and defense purposes. The agreement saves US taxpayers hundreds of millions of dollars in microprocessor design costs and provides the federal government with a 10-fold increase in processing power over the highest performing existing technology. In a ceremony attended today at Intel's Santa Clara, Calif., headquarters by Secretary of Energy Bill ... technology research, surveys study and trend statistics
Chemists get custom-designed microscopic particles to self ...
Chemists and physicists have succeeded in getting custom-shaped microparticles to interact and self-assemble in a controlled way in a liquid crystal. The research, federally funded by the National Science Foundation, appears in the Nov. 20 edition of the journal Science. "We're learning the rules about how these lithographic particles self-assemble," said Thomas G. Mason, a UCLA professor of chemistry and physics and a member of the California NanoSystems Institute at UCLA. "This method may enable us to cause them to assemble in desired configurations." The scientists anticipate that their ...
  1. profile image jenehanson custom research using social media technology provides balance of qual, quant and quality
Google Answers: looking for a site/company that can make custom ...
I am looking for a site/company that can make a custom/persnalized song for me, so i can send it to someone special for an apology. I want to be able to tell them what i am exactly looking for and they should be able to deliver that song to me in a digital form so i can send by email. the company has to be trusted, and recognized for such a service. Dear bashar007, Among the many people and companies on the web that offer custom songwriting, it is difficult to find any that are mentioned outside their own website. One exception is Kelli Fusaro, who appears in a Knight Ridder/Tribune Business News article. The news venue ...
Social Media - Which Ones Should I use? | LinkedIn Answers | LinkedIn
Of course I am here on LinkedIn. This one seems like a no-brainer if you have a business you must be on LinkedIn. But what about the others. Everyone seems to be on FaceBook and Twitter. I've read much that suggests these are not necessarily the right places for all businesses. One, I find it hard to believe that any business at this point should NOT be on Facebook or Twitter so I am curious as to examples of why anyone should NOT be on these sites. Next, here is a list from Wikipedia of "Social Networking Sites". In looking at this just now, "" ...