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Special Report on

Dart Ad Serving

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is a service that places the advertisements on websites. Dart ad serving technology offers software to advertisers, web sites, and advertisers to select and serve ads, which will enable the advertiser or website to make money and supervise the performance of the entire advertising campaign. Dart for Advertisers enhances the deliverance of the right messages to the right person at a specified time and optimize the advertisement campaigns based on real-time campaign analysis. Thus, it enables to streamline the process to gain maximum revenue. Dart ad serving technology, through their centralized media planning facilitate customer ...
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At, we recognize that privacy of your personal information is important. Here is information on what types of personal information we receive and collect when you use and visit, and how we safeguard your information. We never sell your personal information to third parties. Log Files As with most other websites, we collect and use the data contained in log files. The information in the log files include your IP (internet protocol) address, your ISP (internet service provider, such as AOL or Shaw Cable), the browser you used to visit our site (such as Internet Explorer or ... market research, surveys and trends
Yahoo Reveals (Some) Details About Its Ad Plans - Bits Blog ...
The meat of the presentation by Jerry Yang, chief executive, and Sue Decker, president, of Yahoo at the Interactive Advertising Bureau’s convention Monday was a new advertising system called Apex (for Advertiser Publisher Exchange). Apex is a the name of the new system that Yahoo is building to bring together a bunch of its acquisitions, its existing ad network business, and some home-built systems. Ms. Decker said that Yahoo was doing no less than “trying to revolutionize the online advertising industry.” A new piece of this is Yahoo is getting into the market for ad-serving software — the technology that ... market research, surveys and trends


Download **the **research **report (pdf) - DoubleClick Q1 2004 Ad ...
billion ads served globally from thousands of clients served since Q1 of 2003. .... Rich media as a percent of all ads served is 37.4% (flat from Q4 to Q1) ... DART ad serving platform. The Audience Interaction Metrics derived ... industry trends, business articles and survey research
DoubleClick doubles down - CNET News
Frustrated by a lack of research on the effectiveness of online advertising, DoubleClick Chief Executive Kevin Ryan recently decided to start compiling some of his own. His solution: Diameter, a DoubleClick division set up in April to prove the value of online advertising and perhaps, by extension, of DoubleClick itself. "The fundamentals of the Internet are so strong...Where TV viewership is down in the last five years, Internet viewership is way up--and ultimately ad dollars follow eyeballs," Ryan insists with the assurance of a true believer among heretics. DoubleClick could use some vindication these days. The ... industry trends, business articles and survey research


Creative Insights on Rich Media
DART ad serving platform. Presently, the tool reports click-through rates, interaction rates, interaction times, expansion rates, expansion times and video ... technology research, surveys study and trend statistics
part of this transaction is the largest competitor in the market for publisher's side ad serving. That product, DART for Publishers, is used by many of the ... technology research, surveys study and trend statistics
Online Consumer Privacy: DoubleClick, Amazon, and eCustomers
Apr 2, 2001 ... a passion for innovation and a passion for serving customers well… ..... DoubleClick Research uses DART ad server technology to transmit the ...
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DoubleClick Studio terms of service - DoubleClick Rich Media Help
1.1 Your use of the DoubleClick Studio is subject to the terms of a legal agreement between you and Google. "Google" means Google Inc., whose principal place of business is at 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States. DoubleClick is a wholly owned division of Google Inc. 1.2 Unless otherwise agreed in writing with Google, your agreement with Google will always include, at a minimum, the terms and conditions set out in this document, including the relevant Program Policies . These are referred to below as the "Program Terms." If you use the DoubleClick Studio in conjunction with Google ...
What is the difference between DART, Open Ad Stream and AdSense ...
Could someone please bring me up to speed on the following online advertising services and how they work: 24/7 Real Media's Open Ad Stream, DART, and Google AdSense. I have a very elementary understanding of basic online advertising concepts (i.e. PPC, search engine marketing), but I'd like to reach a point where I can talk intelligently about online ad services in general. I would like to know how these specific ad technologies work. What are the differences between them? What basic things do I need to know? Apart from attempting to research each one separately, my Google-fu has failed me in giving me a complete, ...