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Special Report on

Deception and puffery in advertising

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This is a powerhouse blog entry, one of the most important and relevant stories published online in a long time, written in a superior style, and enjoyed by the smartest, most influential minds of our generation. That may not be true but, at the same time, you can't prove it's false, which is what makes the statement puffery , a legal defense with its roots in a ruling from 1957. A store that claimed the "world's lowest price" was challenged, and the advertiser said its slogan was "typical puffing." The FTC agreed and defined puffery as a "term frequently used to denote the exaggerations ...
As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use regulations to control false, deceptive or misleading advertising. Truth in labeling refers to essentially the same concept, that customers have the right to know what they are buying, and that all necessary information should be on the label . False advertising, in the most blatant of contexts, is illegal in most countries. However, advertisers still find ways to deceive consumers in ways that are not illegal.
Thinking Made Easy: The Use of Puffery in Advertising
            This essay evaluates the Puppy Chow Ad. It also tackles whether or not the said ad used puffery in making its claims. The analysis can be found on the middle part. An introduction about the use of puffery in advertising and other Integrated Marketing Communication (IMC) materials is included to give the reader a background about the said topic. As a conclusion to the essay, it discusses whether is it okay or not for companies to use puffery in their advertising campaigns. Introduction             ... market research, surveys and trends
How to Get Fat Without Really Trying (part 5) «
the reason why its legal on American television to advertise any food to any age is because America is a fascist country. If companies who make a lot of money actually have a say in government, its a fascist government. Create a video blog Well, he basicly said what needs to be done. Equalise subsidies on all crops, put extra federal charge on unhealty foods acording to health pyramid (see tobaco) and ban unhealty food marketing. In time problem will solve itslef. Website content @maugustyniak I believe children should be carded before being allowed to buy at McDonald’s. They can eat as much death food as they want after ... market research, surveys and trends


False advertising: West's Encyclopedia of American Law (Full ...
"Any advertising or promotion that misrepresents the nature, characteristics, qualities or geographic origin of goods, services or commercial activities" (Lanham Act, 15 U.S.C.A. § 1125(a)). Proof Requirement To prove that an advertisement is false, a plaintiff must prove five things: (1) a false statement of fact has been made about the advertiser's own or another person's goods, services, or commercial activity; (2) the statement either deceives or has the potential to deceive a substantial portion of its targeted audience; (3) the deception is also likely to affect the purchasing decisions of its ... industry trends, business articles and survey research
subject to wide-spread deception, advertising will lose its role in the efficient ..... $809.6 million in 2002, and sales of diet pills and supplements skyrocketed ... and The Zone, constitute about ten percent of the nation's adults. ... industry trends, business articles and survey research
Greenwashing: How to Avoid the Typical Marketing Traps
“Greenwashing” typically refers to marketing and advertising claims that are based on environmental puffery rather than performance. Experience indicates that many claims, even those from sophisticated multinationals, fall under the “greenwashing” banner. While such claims may seem to make sense over the short-term, they create long-term potential for consumer dissatisfaction, regulatory challenges, and even monetary damages. While standards differ globally, the U.S. Federal Trade Commission (FTC) regulations are a good model to follow virtually anywhere in the world. Listed below are the four factors of most concern to the FTC ... market trends, news research and surveys resources
When Do Exaggerations and Misstatements Cross the Line?
When public figures are caught embellishing their accomplishments or qualifications, whether by exaggeration or misstatement, people everywhere express outrage. Indeed, as more and more politicians, CEOs and other big names these days try to make amends for fudging their resumes, incorrectly relating the details of a story or otherwise playing fast and loose with the facts, the general reaction from an increasingly jaded public is: "What were they thinking?" As it turns out, what they were thinking isn't much different from everyone else. Embellishment is part of human nature, experts say, and almost everyone is ... market trends, news research and surveys resources


Cumulative bibliography
Deception and Puffery in Advertising." 1.2: 156-669. Peterson, Robin T. and Charles H. Gross9 "What Effect from a Single Advertisement?" 6.3: 222-27. ... technology research, surveys study and trend statistics
This letter responds to the Committee's inquiry regarding the Commission's enforcement policy against deceptive acts or practices. 1 We also hope this letter will provide guidance to the public. Section 5 of the FTC Act declares unfair or deceptive acts or practices unlawful. Section 12 specifically prohibits false ads likely to induce the purchase of food, drugs, devices or cosmetics. Section 15 defines a false ad for purposes of Section 12 as one which is "misleading in a material respect." 2 Numerous Commission and judicial decisions have defined and elaborated on the phrase "deceptive acts ... technology research, surveys study and trend statistics
The University of Georgia
puffery. Deceptive advertising, on the other hand is used to ... The line between deception and puffery is not always clear. Advertising claims including ...
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What are the statistics on false advertisement? - Yahoo! Answers
There are several things that may or may not be classified as false advertising, so there is not a set number. Also, there is no way to find percentages of this because there are an extreme amount of different mediums that are advertised through. For instance, you will find more deceptive advertising on the internet. You will find more puffery on TV and radio. 1 year ago 100% 1 Vote There are currently no comments for this question. * You must be logged into Answers to add comments. Sign in or Register . No other answers.
WikiAnswers - Social aspects of advertising
Advertising is a very powerful institution and has been the target of considerable criticism regarding its social and economic impact. The criticism of advertising concerns the specific techniques and methods used as well as its effect on societal values, tastes, lifestyles, and behavior. Critics argue that advertising is deceptive and untruthful; that it is often offensive, irritating, or in poor taste; and that it exploits certain groups, such as children. Many people believe advertising should be informative only and advertisers should not use subjective claims, puffery, embellishment, or persuasive techniques. Advertising ...