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Detroit Radio Advertising Group
Detroit Radio Advertising Group - Trends
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"My internship with Mediaedge:cia (MEC) really opened my eyes to the agency side of advertising. I worked in the Business Development department and felt like I was an integral part of New Business pitches, RFI and RFP preparation, brainstorming sessions and focus groups. I was involved in global intelligence sharing by using media tools to research demographics and trends for MEC Singapore and London. I was able to be the representative for MEC at Advertising Age’s Green Conference and used what I learned for my Internship project at the end of the term. I encourage everyone to try to get an internship anywhere ...
Within a few years, radio's last line of defense will likely be penetrated by the new WiFi and WiMax technologies that will allow the Internet to be accessed on the go in automobiles. Detroit Radio Advertising Group President and CEO Bill Burton came up with the fabulous motto "An Automobile Is a Radio With Four Wheels" many years ago and it is and has been the most dramatic statement of radio's out of home dominance. We mean no disrespect to Bill or his fine organization as we look ahead to changes that may be on the horizon, but an automobile could one day be the ... Read More
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