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Special Report on

Digital Destination Advertising

digital destination advertising special research report Photo by 70.40.221.29
He wrote the list back in January and has now made a few additions. The article by itself is insightful and compelling, but I thought it might be interesting to enhance this viewpoint by exploring how each of these trends inevitably intersects the next evolution of digital destination advertising technologies and marketing intelligence. I have no doubt that the years to come will be a period of significant transformation on every level for many industries. We are just now seeing glimpses of the vast opportunities that lie ahead, due to the robust technology we have at our disposal. We are on the cusp of something phenomenal, too ...
REVIEWS AND OPINIONS
press release - dat launches the first cross-platform digital ...
SAN FRANCISCO, July 7 /PRNewswire/ -- Digital Advertising Technologies has announced the launch of Entourage, a revolutionary solution for digital signage advertising that unifies all "digital destination" networks and screens through best in class technology, giving advertisers the ability to hyper-target specific audiences through a web-based campaign-building portal. This solution brings unmatched efficiency to planning and buying digital destination advertising campaigns. "The main challenge for brands is targeting unique audiences through digital signage networks because the industry is so fragmented," ... market research, surveys and trends
'Mad Men' star leads Yahoo's pitch to Madison Aven — bags replica ...
APT hopes to solve those problems. It’s a Web-based product that aims for a smoother and more efficient ad-buying process with a drag-and-drop interface, simple analytics, and all-in-one client “dashboard.” Geared toward not just advertisers, but also digital publishers, media companies, ad networks, and agencies, the technology uses multiple kinds of targeting–geographic, demographic, and behavioral–to achieve what Yahoo says will be the best possible destination for graphical ads with a minimal amount of work. (Credit: AMC) Yang said that APT’s genesis is rooted in the company’s ... market research, surveys and trends

SURVEY RESULTS FOR
DIGITAL DESTINATION ADVERTISING

Entourage Advertising - DIGITAL DESTINATION ADVERTISING
on AdExchanger.com about the Holy Grails of digital advertising. Seems to be a hot topic intersecting many industries from technology, advertising, and media, to businesses that focus on digital interactive and marketing research and intelligence. The quest for the most versatile digital media planning and buying tool has evolved to mythic proportions. But the question remains, who will be crowned king of technology and advertising innovators? The very best platforms seem to maximize the media planning and buying process most efficiently. However we must be aware that the notion of the Holy Grail remains elusive, as ... industry trends, business articles and survey research
Destination Digital: Opportunities in China's media and ...
Destination Digital: Opportunities in China's media and advertising market ...... value surpassed RMB 8 billion, an increase of 11.8 percent on the previous ... industry trends, business articles and survey research
RELATED NEWS
Apple iAds - What's the opportunity?
strategy director and co-founder of Lucidity Mobile, says Apple's new mobile ad network iAds is not a "silver bullet", despite offering the creativity, targeting and standards advertisers crave ... Steve Jobs, the talismanic CEO of Apple, launched the new Apple advertising service iAds in May. Apple believes they have created an advertising channel that "will combine the emotion of TV and the interactivity of the web". A claim like this made by anyone else would probably be dismissed as mere hyperbole. Apple, however, has a habit of shaking up entire sectors with their products (think Mac, iPod and the ... market trends, news research and surveys resources
New Eye-Catching Digital Signage Network Transforms the State of Mind of Air ...
When Larnaca International Airport in Cyprus expanded in November 2009, it wanted to feature a high-tech means of meeting and greeting travelers, and educate them about what Cyprus has to offer as a travel destination. With the help of Ad Airport Media and Clear Channel Interspace Airports, the airport has deployed one of Cyprus’ largest digital signage networks, consisting of more than 330 LCD screens and powered by more than 40 Scala 5 Players. The network is made up of dynamic high-tech static and motion media that is located strategically throughout the airport. The majority of the displayed advertisements focus on Cyprus ... market trends, news research and surveys resources

INFORMATION RESOURCES

Queensland Holidays Advertising Proposal.PDF - Digital ...
For advertising bookings and availability contact Coroneo and Co: Mark Smith. Destination Advertising Manager - Digital. Phone: 07 3252 4860 ... technology research, surveys study and trend statistics
SOM - MDOT partners with Adams Outdoor Advertising for motorist ...
April 30, 2010 -- The Michigan Department of Transportation (MDOT) has partnered with Adams Outdoor Advertising to put construction and motorist information on Adams's digital billboard on South Westnedge Avenue. Adams has offered the service free of charge during the I-94 reconstruction at Westnedge Avenue in Portage, Kalamazoo County, for the duration of the project. "Our partnership is a great example of MDOT providing valuable information that affects motorists at no cost to taxpayers," said MDOT Southwest Region Engineer Bobbi Welke. "This project will mean a great deal for the I-94 and Westnedge ... technology research, surveys study and trend statistics
Balance in Advertising - Tailored marketing messages can counter ...
The holidays are meant to be a cheerful time, but all the shopping, cooking, cleaning, and other preparations has a way of sucking the joy right out of the season. Such gloomy sentiments can also lead to dismal returns at the cash register. To combat the stress among holiday shoppers, new research suggests that marketers should infuse their advertising with more positive emotions. According to a new paper by Derek Rucker (Associate Professor of Marketing at the Kellogg School of Management) and Aparna Labroo (Associate Professor of Marketing at the University of Chicago), advertisers who successfully discern consumers’ ...
REAL TIME
DIGITAL DESTINATION ADVERTISING
  1. profile image pete291 Nice #interactive idea using #Twitter 2 promote #Canada as a holiday destination. http://bit.ly/aCWd3D #digital #advertising
QUESTIONS AND ANSWERS
Would you consign the development of your new business model to an ...
For me the answer is simple and that is no - Ad agencies can provide you with lots of help to work who your target customer is, what media channels to use to target them, work out the likely ROI against the cost of advertising but there are lots of other things you need to consider when working out the business model. Staff, overheads, margins, supply chains and so on... Hope that helps posted 4 months ago Principal, Point Balance, LLC see all my answers Best Answers in: Direct Marketing (1), Search Marketing (1), Blogging (1) Geert, I agree completely with Nikki. There is much more to a business model than marketing and ...
How Do You Set Different Destination URL's For Different Keywords?
How Do You Set Different Destination URL's For Different Keywords? I have about 45 keywords in a test campaign i am running and have a different landing page made for each. How can I set adcenter to send a specific keyword to a specific landing page? Any help would be appreciated :) I would have to log in and check, but it is too much of a whip right now.. However I know you can do it, because I just checked the import format and one of the lines is for a destination url. edit: I went and checked.. Under the manage keywords... in the right hand box if you click on the dropdown for "dynamic text", you will see the first ...