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Special Report on

Digital Marketing and Advertising News

digital marketing and advertising news special research report Photo by www.invisiblepr.com
By media spending in more than 90 countries and regions; also, click the Dots tab to see Global Accounts by Agency Network. Media Family Trees 2009 Profiles and major holdings of the nation's 100 Leading Media Companies and results by media sector 2008 edition Digital Family Trees 2010 Interactive ventures of top media and agency companies. Data on digital marketing. 2009 edition 2008 edition Agency Family Trees 2010 Holdings of the world's top 50 agency companies 2009 edition 2008 edition Creativity's 2009 Awards Winners List The definitive online tally of the best agencies, brands, creatives, production ...
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
REVIEWS AND OPINIONS
Advertising Agency | Digital Marketing And Advertising News ...
Apple’s Shift in Video Strategy Pays off, While Lindsay Lohan Helps E-Trade’s ‘Milkoholic’ FULL ARTICLE Coke Is the Official Sponsor, but Pepsi Scores First on Web FULL ARTICLE Steve Rubel on Digital Communications FULL ARTICLE Steve Rubel on Digital Communication FULL ARTICLE Share & Save (?) RSS Feed Advertising Age: Your Online Source for Marketing and Media News On Ad Age’s 80th birthday, we look at the events, brands and trends that have shaped marketing — and the ones still to come Since 1971, marketers have seen seven periods of recession and recovery. Who survived, and ... market research, surveys and trends
Things to do Before ad:tech Sydney 2010 | Marketingeasy Internet ...
As my part of being Social Media Manager for ad:tech, I want to help my readers get the most out of the event. So I’m providing you with some tips to prepare yourself before attending. There are many things you should do before attending ad:tech if you want to be prepared and make the most of the conference. I’ve broken them down into three main categories for you: research , connect , and plan . The very first thing you need to do is research. You need to have a look through http://www.ad-tech.com/sydney/adtech_sydney.aspx to make sure you know the dates (16 th and 17 th of March), and have a look through the schedule to see ... market research, surveys and trends

SURVEY RESULTS FOR
DIGITAL MARKETING AND ADVERTISING NEWS

Fake Stunt That Duped Real Newscast Goes Viral - Advertising Age ...
NEW YORK (AdAge.com) -- Look what's landed on the Viral Chart this week: the now-infamous "Liquid Mountaineering" spot for outdoor apparel maker Hi-Tec. Infamous because the faux documentary about nutty European adventurers and their new "sport" was picked up as real news by D.C.'s NBC affiliate in May, which pretty much sets the bar for "earned media" when it comes to web video. The gaffe was widely covered on sites such as Mediaite (follow link to the WUSA segment) and Gawker , which added a helpful piece on how not to fall for a viral marketing scheme. Service-y! The video, which Hi-Tec ... industry trends, business articles and survey research
Digital Marketing: More E-tailers Become Advertising Sellers ...
NEW YORK (AdAge.com) -- Don't be surprised if the next time you're shopping on Target.com, Walmart.com or any other major retailer, you see ads -- sometimes for competing stores. Consumers have gotten used to seeing sponsored links across the web, with just about every major publisher from The New York Times to Food Network serving them up. Google is the largest seller of text ads through its AdSense program (that also includes display ads), which collectively generated $5.2 billion in revenue for publishers in 2009. CSN Stores, the third-largest online retailer of home goods in the U.S. E-commerce sites have largely ... industry trends, business articles and survey research
RELATED NEWS
Ludwig Enterprises, Inc. Acquire Target Market Advertising Technology
POMPANO BEACH, Fla., Jun 23, 2010 (BUSINESS WIRE) -- Ludwig Enterprises, Inc. (Pink Sheets:LUDG) Board of Directors announces it has entered into a licensing agreement with Servicio Digital SA for use of Servicio's Target Marketing Broadcast patented technology. Target Marketing Broadcasting (TMB) in conjunction with Ludwig's digital radio broadcasting is one of the newest and most revolutionary concepts in "Consumer Specific Broadcasting." Ludwig's new HD receiver trademarked "TheOne" uses digital broadcasting as its core technology for ... market trends, news research and surveys resources
Social Media Ventures Hires IAB Media for Its Securities Awareness Campaign
JERICHO, NY, Jun 23, 2010 (MARKETWIRE via COMTEX) -- Social Media Ventures, Inc. (PINKSHEETS: SMVI), announced today that it has engaged the services of IAB Media, Inc. to help manage its securities awareness campaign and create informational content for investors. "We have an exciting company and given IAB Media's experience in the industry, I believe that they are ideally suited to share our story and news with the investment community," said Robert W. Thayer, CEO of Social Media Ventures. The initial task of IAB Media will be to manage all disclosure requirements and the company's securities ... market trends, news research and surveys resources

INFORMATION RESOURCES

A Worldwide Look at the State of Digital Marketing - Global News ...
Feb 22, 2010 ... DataCenter Digital Marketing and Advertising News Global Marketing and Advertising News Hispanic Marketing. Madison+Vine MediaWorks - Media ... technology research, surveys study and trend statistics
Alcohol Companies Use New Media to Lure Young Drinkers: Report ...
WEDNESDAY, May 19 (HealthDay News) -- Alcohol companies are increasingly using the latest new media technologies -- including cell phones, social networking sites, YouTube and other features of the expanding digital universe -- to reach young drinkers, a new report contends. And existing regulations may not be keeping up with the marketing trend, the report's authors added. They're calling on the Federal Trade Commission, state attorney generals and others to investigate the phenomenon and examine whether current mechanisms to protect youth from alcohol marketing still work effectively in the digital era. Young people ... technology research, surveys study and trend statistics
UNC News - Newest Knight Chair focuses on innovation in digital ...
The School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill is increasing its focus on the business side of digital media. Its new Knight Chair in Digital Advertising is funded by the John S. and James L. Knight Foundation. Jean Folkerts, dean of the school, said the new chair will accelerate the school’s work in digital media economics and emerging advertising models. The chair will collaborate with the school’s Knight Chair in Journalism and Digital Media Economics, Penny Abernathy, who joined the school in 2008. Both chairs will study consumer use of digital media. ...
REAL TIME
DIGITAL MARKETING AND ADVERTISING NEWS
  1. profile image HotInMarketing Flack Me | Advertising Jobs, Marketing Jobs, Digital Jobs, and Media Jobs; industry news articles, blogs, and .. http://shrten.com/25vm
  2. profile image warrenmichaels Advertising News 80sTees.com and AllPopArt.com Select Knotice for Connected Direct Digital Mark... http://tinyurl.com/3439gf2 Follow Warren
  3. profile image CMOMarketing #marketing #ad IPG's Mediabrands and AOL Partner to Re-Invent Digital Retail Advertising - MarketWatch (press releas... http://ow.ly/17P4SU
QUESTIONS AND ANSWERS
Business ideas for small business and home business. Advice, start ...
Trust and transparency are more important to today's consumers than ever before. Here are nine things to consider if you want to create authentic experiences for your customers. 7 Steps for Preventing Auto Theft Professional car thieves with power tools can strip a car down to it's skelton in just a few minutes. Watch a demonstration and find out what you can do to make your car less appealing to crooks. 4 Unique Buying Phases of Your Customers Most customers follow a four-phase buying pattern when choosing where to make their purchase. Use your knowledge of these patterns to determine the best pricing for ...
Online advertising agency razorfish is owned by what other company?
According to the Financial Times, Microsoft has hired Morgan Stanley to sell Razorfish, its digital agency, and French marketing company Publicis Groupe SA could be a potential bidder. Microsoft acquired the agency, formerly called Avenue A Razorfish, as part of its $6 billion takeover of aQuantive in 2007. Razorfish is said to be valued at 600 million dollars to 700 million dollars, and is one of the world's largest interactive advertising and marketing agencies, with clients such as McDonald's, Starwood Hotels & Resorts and Carnival Cruise Lines.  by esbetilin on Jun 29 2009 (11 ...