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Special Report on

Digital Video Advertising

digital video advertising special research report Photo by www.masternewmedia.org
New York, New York (January 24, 2008) - The Interactive Advertising Bureau (IAB) today announced the release of “A Digital Video Advertising Overview,” a milestone document that helps marketers and agencies maximize their understanding and use of digital video advertising. An informative primer on digital video’s metrics, technologies and products, the document provides an overview of the constituents of the video advertising ecosystem, a look at the current state and challenges of the business of video advertising, an explanation of in-stream and in-banner video, and an appendix of definitions and nomenclature ...
REVIEWS AND OPINIONS
PlayNetwork Selects SeeSaw Networks as Exclusive Seller of ...
PlayNetwork, a global leader in providing integrated media experiences for businesses, today announced they have signed an exclusive agreement with SeeSaw Networks to sell place-based advertisements for their offering of in-store video networks. PlayNetwork currently provides customized music, messaging and video entertainment services to more than 200 leading brands. They also operate retail advertising networks that reach more than 20 million viewers each month. After a broad evaluation of potential partners, PlayNetwork selected SeeSaw to be their advertising partner because of their deep expertise in integrated, place-based ... market research, surveys and trends
Is Online Video Advertising Ready for Prime Time? | ReveNews
on digital video advertising asking the question, appropriately enough, “Where’s the Money?” The report told the story of rapid growth in the sector (40 percent annual growth rates through 2012) but suggested that video advertising would remain a “relatively small share of overall Internet ad spending.” More significantly, for video advertising to reach large-scale implementation, “two types of convergence” would need to happen, according to eMarketer: The convergence between video delivered on the Web and video delivered on television. The convergence of business models, with digital video increasingly supported by a mix of ad ... market research, surveys and trends

SURVEY RESULTS FOR
DIGITAL VIDEO ADVERTISING

Research and industry data « Xposition: Views on local, video ...
Online ads can move poll numbers. Barriers to online video advertising are disintegrating. Now is the time for politicians and advocacy organizations to shift 10% of their TV ad spend online. These were the major points presented by Political Online Video Advertising panelists Anupam Gupta, Michael Bassik, Michael Beach, Josh Koster, and Alex Skatell at the recent Personal Democracy Forum conference in New York. Many political advertisers blame structural barriers for their hesitation to invest in online. They point to: A lack of inventory for in-stream video ads. The expense and labor involved in creating and/or editing video ... industry trends, business articles and survey research
Advertising in the DVR Age - The Strategic Response of Advertising ...
Upfront negotiations in the $80 billion TV advertising market are closing up. For most advertising executives, though, an important question remains unanswered: “What is the value of the spots that will be DVRed and fast-forwarded?” A new study, Advertising in the DVR Age, conducted by the DVR Research Institute provides some insights. The study includes responses from 200 top U.S. advertising executives to a series of questions on the impact of DVRs – now and in the future. The study will help to close an important knowledge gap. Despite the magnitude of the TV advertising market and the impact DVRs already ... industry trends, business articles and survey research
RELATED NEWS
CineSport, Leading comScore-ranked Sports Programmer, Joins All-star Roster as ...
comScore Video Metrix's top ranked publisher of online sports content with nearly 14 million unique viewers and developer of the brand new CineStars network, is the latest publisher to partner with Smartclip LLC ( www.smartclip.com ). CineSport content is syndicated to more than 70 media websites including 30 newspaper sites.  The company has distribution partners in 16 of the nation's top 25 DMAs and is present in seven of the top 10 DMAs including New York, Chicago , Boston and Los Angeles . In addition, CineSport has chosen Smartclip as its launch partner for its new entertainment and pop-culture program to be ... market trends, news research and surveys resources
Strategic MMP Technology Turns Internet Yellow Pages to Gold
CLINTON, WA, Jul 20, 2010 (MARKETWIRE via COMTEX) -- Strategic Management & Opportunity Corp (PINKSHEETS: SMPP) announces its corporate overview today in light of its acquisition of an innovative IP technology. Strategic Management & Opportunity Corporation is a technology-driven, Internet-based marketing and advertising company with a primary focus on creating innovative advertising and sales tools for print and Internet yellow pages as well as small business advertisers. "In the global economy, there is no such thing as a small business," notes CEO Julienne Audette. "When you go digital, ... market trends, news research and surveys resources

INFORMATION RESOURCES

A Digital Video Advertising Overview
Provides an overview of the digital video advertising market, ... In order to nurture and propel digital video advertising's growth, the IAB and the members ... technology research, surveys study and trend statistics
Motion Picture and Video Industries
Keen competition is expected for the more glamorous, high-paying jobs—writers, actors, producers, and directors—but better job prospects are expected for multimedia artists and animators, film and video editors, and others skilled in digital filming and computer-generated imaging. Small or independent filmmakers may provide the best job prospects for new entrants. Although many films are shot on location, employment is centered in several major cities, particularly New York and Los Angeles. Many workers have formal training, but experience, talent, creativity, and professionalism are the factors that are most ... technology research, surveys study and trend statistics
The Digital Video Recorder: Unbundling Advertising and Content
The Digital Video Recorder: Unbundling Advertising and Content. Randal C. Picker *. Next time you turn on your television, actually watch the commer- ...
REAL TIME
DIGITAL VIDEO ADVERTISING
  1. profile image 2DegreesMktg #Digital Media & Video changing way #advertising is packaged feat. #Google #Groupons #Video http://bit.ly/9XpqcW
  2. profile image comsatav Even in a down economy, Digital Signage sales are up. Businesses realizing profits from location based video advertising. http://ht.ly/2dH6E
  3. profile image BurgessAdv Online video advertising spending will grow more than 48 percent this year, reaching $1.5 billion. http://ow.ly/2dVK2
QUESTIONS AND ANSWERS
Online advertising agency razorfish is owned by what other company?
According to the Financial Times, Microsoft has hired Morgan Stanley to sell Razorfish, its digital agency, and French marketing company Publicis Groupe SA could be a potential bidder. Microsoft acquired the agency, formerly called Avenue A Razorfish, as part of its $6 billion takeover of aQuantive in 2007. Razorfish is said to be valued at 600 million dollars to 700 million dollars, and is one of the world's largest interactive advertising and marketing agencies, with clients such as McDonald's, Starwood Hotels & Resorts and Carnival Cruise Lines.  by esbetilin on Jun 29 2009 (12 ...
Does anyone know of a functional Digital Media Marketplace where ...
To be clear, I'm thinking of market place for relatively high value content, like short films, microbudget feature films or documentaries. Kind of like an online film market where producers post clips and descriptions and businesses can contact owners to license. If I want a 90 minute course on WordPress I can brand and sell, I suspect someone has that content to sell . . . If I'm a non-profit and I need content I can brand and use in my educational programs about drug abuse, there has to be some place to buy that . . . posted 17 days ago in Viral Marketing | Closed Share This Multimedia Designer / Corporate Trust ...