Special Report on
Direct Mail Advertising Inserts
Direct Mail Advertising Inserts - Trends
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Advertising insert readership levels are consistently at 85% or above, and web-savvy consumers still rely on them, as 88% of Sunday newspaper readers surveyed via the web say they read the inserts, while 79% of those surveyed by telephone say they read them, according to the 'Customer Focus 2006: Retail' study from Vertis. The study found that consumers use advertising inserts of all forms to help decide where they shop or to learn about available segments. More specifically, 52% of those surveyed by phone and 71% of those surveyed via the web said they use the inserts to ...
I would love to tell you I wrote the article below, but I didn't. I did a good ol' fashioned Ctrl c, Ctrl v, and pasted it right here. The beauty of the blog is that copy & pasting isn't considered plagiarism when you link the story back to the source. I love that. So here's my highlighted link and many thanks to The Print Council . The Top Ten Ways Print Helps You Prosper We all take printing for granted. Perhaps it’s because print has been the world’s number one communications medium for so long we tend to overlook its impact and power. That oversight ... Read More
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