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This week was a fairly big week for me. On July 4th I officially emigrated to the US, a date I am not likely to forget. Wednesday, we announced our new investment (my first in the US), leading a $7.5M round in adtech company AdSafe Media . Previous investors include Founders Collective and a serious group of ad tech insiders (chek out the advisors ), some of which are reinvesting in the round. Rather than wax lyrical about my new company ( PR here), I wanted to take a look at some of the major trends in online display as I see them: Brands advertisers have yet to significantly migrate . In 2009, P&G ...
Had a very odd email from a PR the other day regarding the newspaper website I work for, which has left me puzzled over much of the weekend. In it, they asked: We’re doing some PR work with a travel company at the moment and they’ve requested that we send them a report of the advertising value equivalent of the editorial coverage of the past few months. I’ve tried to find out the value of a page (appreciate that this is really hard to quantify) but just one figure (which a quick justification of why that would be the case) would be great. And as I thought more about it, I ... Read More
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