Special Report on
Display and Search Advertising
Display and Search Advertising - Trends
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PHILADELPHIA — Shares of Yahoo Inc. rose in premarket trading Wednesday after its fourth-quarter results showed signs the Internet company may have turned a corner after a yearlong slump. Yahoo’s revenue is showing some stability, particularly in online billboards called display ads, Merriman Curhan Ford analyst Richard Fetyko said in a note to investors. Revenue from display ads were up 26 percent from the third quarter. Fetyko thinks ad budgets hit a bottom in the second quarter and that Yahoo is poised to benefit from a recovery in advertising spending. Late Tuesday, Yahoo said it earned $153 million, or 11 cents per ...
Google Inc, Yahoo! Inc and Microsoft Corp are ready to fight the battle online while advertising the selection to the dirty shores of wining and clearing the pitches to the world’s heaviest agencies. The world is not enough even for the companies who have most of the market share and when technology companies are on fight it means they can do anything they want for only the global ad market of around $456 billions, as most of the companies like Gamble Co, Unilever NV, Coca Coal Co, and Procter is hosting all solutions to the customers online. These days internet is the best option after ... Read More
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