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Does Shock Advertising Actually Work
Does Shock Advertising Actually Work - Trends
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s a dead dog, give me my award” is how one advertising creative characterized the inclination of advertising festival juries to give high accolades to scandalously shocking ads. If advertising were a sport, its extreme version would be “shockvertising”–ads designed to cause controversy, whether by showing kids having their foreheads tattooed with a company logo or using the death row inmates to sell sweaters, to mention just a few of well-known examples. The ever-growing stream of advertising messages is suffering from a highly contagious malaise: dumping the most controversial images of the moment into ...
I mean seriously, I have so many mixed feelings about the much talked about Dove ad campaign (that started a year ago, my how time flys) and it's lofty goal of redefining beauty. It is just the marxist critic inside me that says this is not really what is going on. Women's enews agrees... Harousseau said the intent of the "Campaign for Real Beauty," launched globally in September 2004 after success in the European market, is to widen the stereotypical view of beauty, while advertising their firming lotion. The goal, while laudable, may also be shrewd. If more women feel ... Read More
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DOES SHOCK ADVERTISING ACTUALLY WORK
Million Dollar Challenge gives shock sales advice for the recession.... Sack ...
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