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Special Report on

Does TV Advertising Affect Children?

does tv advertising affect children special research report Photo by image3.examiner.com
until adopting its current name in 1997. The channel has an annual budget of £1,200 million. Along with the BBC's other domestic television stations , it is funded entirely by the licence fee , and therefore shows uninterrupted programming with no commercial advertising. It is currently the most watched television channel in the United Kingdom, ahead of its traditional rival for ratings leadership, ITV1 . The channel was named Channel of the Year at the 2007 Broadcast Awards. The Channel Controller for BBC One is Jay Hunt .
REVIEWS AND OPINIONS
Ban TV Food Advertising to Reduce Childhood Obesity - Really ...
published in the European Journal of Public Health. TV food advertising has attracted considerable public scrutiny, especially from experts in nutrition and public health. There is a popular belief that food advertising plays a big role in influencing food choices and brand awareness among young kids. As a result, kids get hooked on processed food and snacks full of fat, salt and sugar. Clearly, this could be one reason why we have a rapidly rising rate of childhood obesity believe most experts. Beliefs and opinions are common, but thoughtful scientific inquiry to support them is rare. That is why I found this article ... market research, surveys and trends
Why Fast Food Commercials Should Be Banned | Strollerderby
We don’t allow liquor and cigarette companies to advertise on television. So why should we allow fast food commercials? Since fast food advertising plays a major role in the childhood obesity epidemic, a ban on fast food commercials might reverse the trend. In fact, past research has shown that a ban on fast food advertisements would cut number of overweight children ages 3 to 11 by 18% and drop the number of overweight adolescents ages 12 to 18 by 14%. The good news is that kids are seeing fewer commercials for cookies, candy bars, and sugar-sweetened beverages. But the bad news is that the number of children who saw TV ... market research, surveys and trends

SURVEY RESULTS FOR
DOES TV ADVERTISING AFFECT CHILDREN?

Childhood Obesity
Overweight and obesity in children are significant public health problems in the United States. The number of adolescents who are overweight has tripled since 1980 and the prevalence among younger children has more than doubled. According to the 1999-2002 NHANES survey, 16 percent of children age 6-19 years are overweight (see Figure 1). Not only have the rates of overweight increased, but the heaviest children in a recent NHANES survey were markedly heavier than those in previous surveys. NOTE: Excludes pregnant women starting with 1971-74. Pregnancy status not available for 1963-65 and 1966-70. Data ... industry trends, business articles and survey research
Children's Exposure to TV Advertising in 1977 and 2004
D.1 Children's Percent of Advertising Exposure By Time of Day . ..... This report does not provide a basis to assess the likely effects of any of these ... in advertising seen by children would affect obesity in U.S. children — either ..... nearly one million national ads and nearly five million local spot ads.14 ... industry trends, business articles and survey research
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INFORMATION RESOURCES

Does TV Advertising Affect Children?
Does TV Advertising. Affect Children? Yes and no. It does persuade them, but it doesn't make them more persuasible. John R. Rossiter ... technology research, surveys study and trend statistics
Children's Educational Television
Recent data indicates that, on average, children in the United States spend approximately three hours a day watching television. This invited “guest” into our homes has the potential to significantly shape our children’s development. In view of this, Congress determined that broadcast television stations – both commercial and non-commercial – have an obligation to offer educational and informational children’s programming. In addition, television licensees, cable operators, and satellite providers must limit the amount of commercials aired ... technology research, surveys study and trend statistics
REAL TIME
DOES TV ADVERTISING AFFECT CHILDREN?
QUESTIONS AND ANSWERS
WikiAnswers - What affect does advertising have on children
Advertising and media does have an effect on children since many companies spend millions of dollars convincing kids that their product is the best and coolest thing out there, but what also lies in the way is the fact that it can also affects how kids look at themselves and can affect self esteem and image as well. the above is a general idea and does not effect all children in the same way, depending on a child's primary and secondary socialisation and indeed the environment they have been bought up in will also effect how effect an advert is on a child; children from countries where advertising is shown to children are ...
How does advertising affect us in a positive way? - Yahoo! Answers
Advertising can have a positive effect on people by making them more aware of their options when they are looking to purchase a product. Lets think of a really basic example. Fred starts a lawn moving service. Fred decides to offer free hedging and rubbish removal with all lawns he mows, and can guarantee a maximum 48 hour turnaround from booking to completing the job. Now lets say all the other mowing businesses in the area charge extra for hedging, extra for rubbish removal, and customers have to wait at least a week to have their lawn mown. If Fred doesn't advertise in any form, two things happen. Fred goes bust from ...