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Does TV Advertising Affect Children?
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1.1 In April 2007, Ofcom began phasing in restrictions on the advertising of food and drink that is high in fat or salt or sugar (HFSS). Ofcom’s principal aim was ‘to reduce the exposure of children to HFSS advertising, as a means of reducing opportunities to persuade children to demand and consume HFSS products’ . Read more Latest Trending Story: Advertising ethics: emerging methods and trends. | North America ... Advertisers and their agencies are required to make many difficult moral choices, and it is not always easy to know how to make these decisions. Whatever choices advertisers make, there is no scarcity of third ...
of cumulative experience,Ros- siter and Robertson (1976) examined children's understanding of the concep- tual basis of television commercials in terms of six Share this info: Content Inside : Does TV Advertising Affect Children? Yes and no. It does persuade them, but it doesn't make them more persuasible. John R. Rossiter Children are exposed to large amounts of TV advertising. The average child encounters about 20,000 TV commercials ayeai. (The average child watches television for 3.6 hours a day, or about 25 hours a week, of which just over 3 hours, conservatively, are ... Read More
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