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Special Report on

DRTV Advertising Agency

drtv advertising agency special research report Photo by
President and CEO, Mr. Hodgetts is a corporate manager with over 20 years of experience in gourmet food manufacture, promotion and distribution; university textbook retailing; digital video production; video-based educational design and production; and education systems and software development. Before joining the Open Television Network he was employed by Intelligent Assistance, Inc., a small company specializing in software and content for "on the spot" training for digital content creators around RSS distribution. While in Australia he was a Fellow of the Australian Institute of Company ...
advertising that asks consumers to respond directly to the company --- usually either by calling an 800 number or by visiting a web site. This is a form of direct response marketing . There are two types of direct response television, short form and long form. Short form is any DRTV commercial that is two minutes or less in length. Long form direct response is any television commercial longer than two minutes. This was the accepted term for an infomercial from 1984 until "infomercial" came into vogue in 1988. The most common time period available for purchase as "long form" infomercial media is 28 minutes, 30 ...
Bloggggomania. A manic life in Advertising.
Bloggggomania is about the ups and downs of a bipolar copywriter in Bath. My story starts nearly 20 years ago when, after a family Christmas with my parents in Cardiff with my five half-siblings, my eldest brother, a highly successful financial investment analyst at County Bank in the City of London, returned to London, took a massive overdose, then hanged himself with electrical flex by jumping off his penthouse balcony in Mill Hill. Six months later, I was in The Priory Roehampton being treated for clinical depression. Five weeks after being admitted, I jumped back into work with such energy that they changed my diagnosis to ... market research, surveys and trends
Why a Direct Response Agency is Essential to a Successful DRTV ...
Some companies have the false assumption that a direct response agency is not needed to create a successful DRTV campaign. In this article I am going to share with you why hiring a quality direct response agency is absolutely essential if you want to get the job done right! The fact of the matter is that there are many pitfalls associated with DRTV advertising, and without a quality direct response agency to oversee the process, you could overlook valuable details that could either make or break your campaign. Here are 3 areas where hiring a direct response agency will vastly improve the effectiveness of your campaign: 1. ... market research, surveys and trends


New Clients Embrace DRTV as Sales Soar
When Coca-Cola first introduced its "My Coke Rewards" program in 2006, the global soft drink marketer used relatively little direct response TV advertising to peddle its products. But last year Coke significantly boosted its DRTV advertising to promote the rewards program, which steers consumers to a Web site where they can enter codes collected from purchased Coke products to exchange for free merchandise. According to Rob Schmidt, a managing director at Halogen, the direct response unit within Publicis Groupe's MediaVest, client Coke has used a combination of traditional and DRTV ads to promote the program, ... industry trends, business articles and survey research
In order to make your advertising successful, you have to get people to watch it. So is the recent upswing in DVR usage a good or a bad thing for marketers? Seen in the right light, it can be an opportunity. MediaPost recently reported that digital video recorder use is going to increase by 70% in the next five years. That’s 51.1 million people that no longer have to watch your ad spot – they can just fast-forward and get on with their show. A few more terrifying stats in the same vein – 43% of all U.S. consumers with TVs will use DVRs by 2014, and 56% of them will be using video-on demand. So what’s an ad buyer to do? Product ... industry trends, business articles and survey research
Creating Direct Response TV That Works
With these words, direct response TV as we know it today was born. The year was 1975, and Barry Becher and Ed Valenti introduced a two-minute spot to sell the Miracle Painter on TV. The product promised a clean and easy way to paint. And the tuxedo-clad painter demonstrated it beautifully� and very profitably.   Becher and Valenti brought the toll-free number and credit-card payments to television advertising. The success of their initial product launch led to DRTV spots for many other products. Many still remember one of their most famous: the legendary Ginsu Knives commercial written by Arthur Schiff : �In Japan the hand ... market trends, news research and surveys resources
Blue Barracuda appoints Adrian Nicholls as Managing Director
London 8 July, 2010… Adrian Nicholls is joining the board of independent digital agency, Blue Barracuda as Managing Director. Reporting to CEO Martin Talks, the former Deputy Managing Director of Good Technology will manage the day-to-day operations of the agency including directing the creative, production and media departments to ensure they work together most effectively, innovation, finance and profit, and staff management and growth including further recruitment for the agency. Founded in 2002, Blue Barracuda offers full service digital strategies for clients such as Pizza Hut, Getty Images, Zoopla! Danone and the UK ... market trends, news research and surveys resources


Do-it-yourself DRTV: A practical guide to making direct response ...
DRTV campaign). Most charity DRTV advertising in the .... advertising agency to manage the response handling and to evaluate the results. It is ... technology research, surveys study and trend statistics
Director for Policy and Evaluation, Bureau of Competition. FEDERAL ...
Advertisers, Inc., the American Association of Advertising Agencies, Inc., .... competitors to restrict a certain kind of DRTV advertising, i.e., ... technology research, surveys study and trend statistics
states, “According to Postma, DRTV (Direct Response Television ...
In an article written in the Advertising and Society Review it states, “ According to Postma, DRTV (Direct Response Television) has three defining ...
  1. profile image LaserShield How a Direct Response Agency Can Make or Break Your DRTV Advertisement: via @addthis
  2. profile image andhikapramana2 The Benefits Of Using A Direct Response Agency To Handle Your Drtv
Google Answers: Statistics TV
Hello Monaroma, Between 98 and 99 percent of Americans have a television. Below you will find the references for these statistics. ------------------------------------- From the Federal Communications Commission: - 98.2% of Americans own a TV set “ Second, we note that not all of the new media in a given market are available to all consumers in the market to the same extent as broadcast services and newspapers. Broadcast radio and TV are available free of charge to anyone who makes an investment in receiving equipment, and much of the public have such equipment; for example, 98.2% of Americans own a TV ...
How much money was spent to Produce an infomercial?
If you've got a product that lends itself to a live demonstration, you may want to think about infomercial advertising. What It Is: Half-hour TV commercials (also done sometimes on the radio) that are very similar in appearance to a news program, talk show or other non-advertising format and that provides consumers with in-depth information on a product or service Appropriate For: Any business with a product that's best sold with a demonstration or explanation--especially a new product that needs an introduction to consumers Typical Cost: $20,000 to $250,000 on average, depending on the length of the infomercial, ...