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DTC Advertising Archives

dtc advertising archives special research report Photo by cache.gawker.com
What happens when pharmaceutical company ads urge TV views and magazine readers to “ask your doctor” about a particular drug? A new study from market researcher Verilogue suggests patients either aren’t asking for the drug by name, or worse, they’re asking about its scary side effects. Verilogue came to that conclusion from a unique and useful vantage point: It recorded 12,500 real conversations between patients and physicians. Direct-to-consumer (DTC) drug advertising is one of the most controversial issues in pharmaceuticals. Critics say the ads promote the over-use of prescription drugs that are ...
It can be consumed, used as an organic pesticide and, in the form of nicotine tartrate, it is used in some medicines. In consumption it most commonly appears in the forms of smoking , chewing , snuffing , or dipping tobacco , or snus . Tobacco has long been in use as an entheogen in the Americas. However, upon the arrival of Europeans in North America, it quickly became popularized as a trade item and as a recreational drug. This popularization led to the development of the southern economy of the United States until it gave way to cotton. Following the American Civil War , a change in demand and a change in labor force allowed ...
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Ask Cato » Blog Archive » FDA Proposes New Direct-to-Consumer (DTC ...
the FDA was mandated to ensure that the description of side effects and contraindications (the ‘major statement’) in advertised prescription drugs are presented in a “clear, conspicuous, and neutral manner”. This is the key phrase in the proposed rule, so I’ll say it again: “clear, conspicuous, and neutral manner”.  It appears almost 30 times in the 12 page document, but what it means is up for discussion.  Neutrality is, of course, always a matter of perspective , so the FDA has specifically requested comments on how to establish standards to determine what is “neutral”. The proposed rule has sparked a lot of conversations and ... market research, surveys and trends
Medad Blog » Blog Archive » “Ka-Boomers” blow up more perceptions ...
about active boomer women’s attitudes toward pharmaceuticals and healthcare marketing. The good news is that these women want healthcare information, and the company that establishes its trustworthiness and openness in providing that information could win very loyal, long-term customers. The bad news, however, is that these women are highly cynical about pharmaceutical marketing efforts, with 56% of those surveyed believing that pharmaceutical marketing does more harm than good. The “She Says” survey was conducted by Pink Tank , the division of GSW Worldwide specializing in women and health, and Meredith ... market research, surveys and trends

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DTC Spending Will Grow In 2010: Survey // Pharmalot
Where is direct-to-consumer advertising headed this year? Which activities will garner a bigger share of the budget than others? Celebrity endorsements? Product placements? Patient education? To get a grip, Cegedim Dendrite surveyed 199 folks from drugmakers, ad agencies and consultants, and learned that 51 percent say DTC will be more effective this year, while 45 percent say it will be less effective. They also learned that… Overall, the DTC spending outlook is brighter - 41 percent believe spending will increase this year, which is up from 20 percent last year. However, 31 percent expect DTC spending will stay the same, ... industry trends, business articles and survey research
The AXIS of GREED » Direct to Consumer or DTC Prescription Drug ...
The United States is the only major modern country in the world that allows drug companies to circumvent the doctors and go directly to the public to recommend specific drugs. Its called Direct to Consumer or DTC prescription drug advertising. Manufacturers once only advertised prescription drugs mainly to doctors, but in 1997, the FDA loosened its drug promotion rules and allowed DTC ads. Cost of this advertising aimed at ordinary people tripled to nearly $2.5 billion a year in 2002. From 1996-2000, the New England Journal of Medicine found that drug firms increased their spending on television advertising to consumers seven fold. industry trends, business articles and survey research
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The Social Reality of Depression: DTC Advertising of ...
effects of DTC advertising are far-reaching, impacting pharmaceutical marketing strategy as ...... Prevalence Rates of Disorders and Services', Archives of ... technology research, surveys study and trend statistics
Director's Blog » Blog Archive » Promotional Spending for ...
Pharmaceutical companies’ efforts to promote prescription drugs have attracted the attention of policymakers because such activities may affect the rate at which different drugs are prescribed and consumed, the total amount spent on health care, and, ultimately, health outcomes. Yesterday CBO released a brief highlighting trends in promotional spending for prescription drugs and market characteristics that influence promotional strategies. CBO examined data on promotional strategies from 1989 to 2008 for drugs in the classes of medication that include most outpatient drugs that were produced in tablets or capsules and were ... technology research, surveys study and trend statistics
The Impact of Direct-to-Consumer Advertising of Cholesterol ...
By combining the advertising archive data with information on magazine ... 2.2 Direct-to-Consumer Advertising as a Source of Information to Consumers ...
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DTC ADVERTISING ARCHIVES
QUESTIONS AND ANSWERS
Google Answers: Pharmaceutical Business
Dear sailguy-ga, Good day! As per the Fortune 2003 Global rankings, the top five pharmaceutical companies (in terms of revenue in 2002) are: 1. Merck & Co. (USD 51,790.3 million) 2. Johnson & Johnson (USD 36,298 million) 3. Pfizer, Inc. (USD 32,373 million) 4. GlaxoSmithKline, plc (USD 31,819 million) 5. Bristol-Myers Squibb Co. (USD 21,717.0 million) I am providing the required information in the following sections. The sections are arranged by company. For each section, the information is organized in the following manner: 1. Corporate profile 2. Corporate philosophy 3. Senior management team 4. Top selling ...
US health care vs Canada/Europe | Ask MetaFilter
Can't speak to SICKO... It's not out in Australia yet! But I grew up in America, and my experience with the health care system was thankfully minimal. I don't remember ever having a proper doctor with yearly checkups growing up. In high school and college I remember going to the emergency room a few times for things (horrendous sinus infection, stomach problems) because it was too expensive or too late to go anywhere else. Luckily no one in my family had any major health scares, but I always remember an older woman at work whose diabetic husband passed out and had to be taken to the hospital in an ambulance. They ...