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Recent news coverage regarding a Harvard Medical School study showing correlation between Plavix price increases for Medicaid programs in 27 states and direct-to-consumer advertising costs is unfounded. As study authors concluded, DTC advertising was not associated with an increase in Plavix use above preexisting trends. Additionally, Medicaid pharmacy expenditures increased substantially only after the initiation of DTC advertising because of an increase in the cost per unit. These findings prove nothing about DTC advertising value for patients, or even the relationship between DTC advertising and product pricing. ...
about comments Prescription Access Litigation and others made to the FDA in support of proposed rules on presenting risk information in broadcast drug ads. Numerous other consumer and public health groups have commented, and overall offered resounding support for these proposed regs. The Patient, Consumer and Public Health Coalition offered their support for these regulations and stressed that “the goal of DTC ads is to persuade, not to educate, and so DTC ads emphasize the benefits but not the risks of prescription drugs.” Consumer groups, including the National Consumers League, ... Read More
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