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Special Report on

Editorial/Advertising Planning Calendar

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“Media planning” is a phrase most often associated with the advertising world, where media planners slice and dice demographic databases in hopes of getting the most out of their media buys. However, taking a research-based approach to editorial contact, especially through the editorial calendars distributed by publications and online news outlets, will make your marketing public relations program more strategic and effective. This year, instead of dreading the annual ritual of poring over stacks of editorial calendars, think of it as a strategic exercise in media planning that will be the foundation for your PR ...
The Bolton - Announcing the Newest Hotel in Wellington, New Zealand
Fuller Craft Museum presents the only east coast exhibition of Craft in America-Expanding Traditions, a multi-faceted journey into the origin and continuation of American craft traditions. This traveling exhibition is associated with the three-part Peabody Award-winning and Emmy-nominated PBS television series of the same name, which first aired nationally in 2007. The exhibition opens on Feb. 26, 2009 and runs through May 25, 2009 (press opening TBA). This will be the final stop on the two-year national tour of Craft in America. Continue Reading James Godman has joined London, United Kingdom photographic handling agency ... market research, surveys and trends
Dior Girl » Bridal Industry Advice: an Insider's Tips for Brand ...
Over $120 billion dollars are spent by soon-to-be newlyweds on items needed leading up to and after a wedding. It is an incredible industry to become a part of and one that welcomes tradition and trend. Not sure where to start or are looking for a new way to get coverage for your product? Pierce Mattie PR ( ) can help you sort through the clutter with some advice on how to get your brand better exposure in the vastness of the bridal industry. Something Old, Something New. If you don’t have the budget for advertising your product in long lead bridal publications such as Brides and Modern Bride, seek ... market research, surveys and trends


Media Kit - Editorial Calendar 2009-2010
for growers. February – “Planning for Profit”. • This issue will take a look at the importance of planning in order for ... The circulation is guaranteed 100 percent ... informative editorial and advertising vehicle for the Canadian canola industry. ... 16.040 million acres. Average yield was 34.7 bushels per acre. ... industry trends, business articles and survey research
A new ad trends study shows that 41 percent of publishers dont ...
Reflecting today’s challenging economic environment, more than half of publishers expect their print advertising revenue to drop this year compared to 2008, according to Publishing Executive ’s “2009 Advertising Trends Study,” which was conducted by independent research company Readex Research and included 175 respondents. If there is a silver lining, however, it is the fact that 41 percent say they don’t expect ad revenue from their print publications to decline this year: Almost 20 percent expect an increase, and 22 percent expect that print ad revenue will be flat in ’09. Last year’s ... industry trends, business articles and survey research
Producer, Digital Media (National Geographic Channel)
It’s the venue chosen by top brands and businesses looking for the very best talent in social media, marketing, and web development. National Geographic Channel’s Digital Media manages the content and logistics of all digital media properties including the website and all web properties, mobile, Cable/satellite on-demand, and interactive TV. We work with internal and external partners for digital business development, advertising opportunities and revenue growth through licensing and distribution of NGC content. The Producer, Digital Media Content will manage the development, creation, scheduling, and update of editorial ... market trends, news research and surveys resources
BUESCHER: "Crazy Loose" Truck At Nashville
• After a week promoting a very special event to raise funding for the Make-A-Wish Foundation of Middle Tennessee, James Buescher made his fifth career start at Nashville Superspeedway and finished the evening of racing in the 16th-position. • Buescher was the last driver to take to the track for his qualifying run on Saturday afternoon and, after two laps around the 1.33-mile speedway, positioned himself to take the green flag in 13th-place. • The field slowed to a caution pace for the first time on lap three when Buescher reported that he was "tight high," but his Turner Motorsports truck turned well ... market trends, news research and surveys resources


Media planning guide and editorial calendar
Media planning guide and editorial calendar. 2010. Ian Cochran, ... Companies which have placed advertising space in Tanker Operator include shipping ... technology research, surveys study and trend statistics
Clover Frederick - Marketing Plan
A calendar of holidays. ● editorial calendars. ● media rate cards ... Figuring editorial value (2.5 x ad rate). Work into plan: • Clippings of ads and PR ... technology research, surveys study and trend statistics
Editorial: Internet marketing and advertising Eldon Y. Li HsiuJu ...
(2004) 'Editorial: Internet marketing and advertising', Int. J. Internet ... technology (IT), strategic IT planning, software engineering, quality assurance ...
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Do you use an editorial calendar for social media posts ...
Experienced social media people only, please. I personally do not use an editorial calendar or posting schedule for my job as social media specialist. I have been completely fine with out one nine months into the job. But, I realize that may be because of the nature of my industry- education. There is always something going on around campus. But, I'm interested to know if you use one and if you actually stay on it. It seems to be almost a waste of time. I'm writing a blog post about this: posted 3 months ago in Internet Marketing | Closed Share This For a brand, Social Media needs to be ...
What is an editorial plan? | Ask MetaFilter
What's an editorial plan? Do topic-focused weblogs (like the Gawker Media ones) have one? How do they work out what sort of content goes on their blog? I revisited my past question on magazines because I've got the beginnings of a web magazine but need some help on focusing my content. The comments there mention editorial plans, but I can't seem to find concrete examples of such. I have a stronger idea of whom my webzine is targeted towards, and some ideas of what content I want in there. However, my idea can easily devolve into tangents, and I'm looking for ways to better structure the content of my webzine. ...