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in print delivers in-depth stories on the hot-topic issues facing the optical industry today. Recently redesigned to a compact size with a new modern look, Vision Monday's easy-to-use format enables readers to quickly pinpoint issues and developments pertaining to their specific business needs and interests. With a strategic subscriber base of 20,024* buyers from the industry's most important businesses, Vision Monday reaches those with the most purchasing clout in the optical industry. Vision Monday delivers true buying power and is the most effective advertising vehicle to complement your company's marketing ...
The general rule that you can run the same ad 3-5 times within a campaign period before its appeal lessens applies to magazine advertisin g as well, even with a monthly publication. So it makes sense to spend extra time and money to prepare a worthwhile ad that can be successfully repeated. Over long terms such as these, however, be aware that the client (you) often tires of the ad before the audience does. Because ads in magazines are not immediate, they take more planning. Often, an ad for a monthly magazine must be prepared between one to three months in advance of publication, so ads ... Read More
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