Special Report on
Education advertising slogans
Education advertising slogans - Trends
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Memorability has to do with the ability the line has to be recalled unaided. A lot of this is based on the brand heritage and how much the line has been used over the years. But if it is a new line, what makes it memorable? The big idea should be told in the advertisement. The more the tagline resonates with the big idea, the more memorable it will be. For example, in addition to be being a clever line, "My goodness, my Guinness!" was made memorable by the illustrations of the Guinness drinker seeing his pint under some sort of threat (perched on the nose of a performing seal, for example). It invoked a wry smile and a ...
Having just returned to Hong Kong after a whirlwind trip to Taiwan, I find myself stunned by the multilingual, polyscriptal creativity of the people on that "renegade island" (formerly known as Ilha Formosa, Portuguese for "Beautiful Island"). One thing that could not escape my notice is the widespread use of English letters for English words as well as for Taiwanese morphemes and Mandarin words. A fair amount of Japanese also gets thrown into the mix, but I shall not discuss that in the present post. In the first category, DIY is very much in evidence, with the ... Read More
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