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Special Report on

Effective Advertising Slogans

effective advertising slogans special research report Photo by
the above list and see if you can figure out which slogans use more than one of the tricks or methods listed.   "I'm Going to Disney World!" - The Walt Disney Company (by celebrities) "Think different." - Apple "Because you're worth it" - L'Oréal "Something special in the air" - American Airlines "FAN-TASTIC" - National Basketball Association 1982 "Fair and balanced" - FOX News "Head On - Apply directly to the forehead" - Head On "All the news that's fit to print." - The New York Times "Can you hear me now?" - Verizon Wireless "Essential ...
Leadership: “It's Not What You Say, It's What People Hear” - Frank ...
by Frank Luntz. Luntz has made his fortune advising Republican politicians on communication strategy and crafting their messages. Luntz is responsible for converting “estate tax” to “death tax,” and “drilling for oil” to “energy exploration.” His handiwork teaches important lessons about the power of language to motivate and persuade. If you are in the business of persuasion (and if you aren’t, you are not really in business), you MUST read this book. If your politics lean more leftward, don’t let it stop you. Luntz is a master and he lets us in on his many secrets here. What Luntz writes about so knowledgeably is that to ... market research, surveys and trends
Language Log » I'm lovin' it — next to the toilet
The English slogan, "i'm lovin' it," is followed by the standard Chinese version:  "WO3 JIU4 XI3HUAN1 我就喜歡 ("I just love [it])."  To the right of the arches and the slogan, the sign gives directions for how to get there:  "Go out at gate 9; walk forward, turn left, 100 meters (not "100 rice" for "100 MI3 米," though I have seen such translations on Chinglish signs), at gate 5 (next to the WC)." As Stefan Krasowski, a Wharton grad working in China who sent me the message wrote:  "Great marketing: 'Yes, I'd like to eat at the McDonald's next to the ... market research, surveys and trends


Tagline Guru | Tagline Guru Releases List of Most Influential ...
Milk and bologna get top billing in survey that ranks advertising slogans based on their influence on American popular culture and language San Mateo, Calif., August 3, 2005 – TaglineGuru today released its survey of the 100 most influential taglines and 30 most influential jingles introduced since the advent of broadcast television in 1948. According to one hundred leading advertising, marketing, and branding professionals, the tagline Got Milk? was ranked #1 out of more than 300 submitted nominations. The slogan for the California Milk Processor Board was created in 1993 by Goodby, Silverstein & Partners. Oscar Mayer’s industry trends, business articles and survey research
Jan 25, 2009 ... advertising slogans as tools of brand equity since the ... casualty insurance industry around $40.6 billion along the Alabama, .... 93 percent in Mississippi. The results of the survey also show of those people who filed a ..... A general theory of firms' advertising. Effective Advertising. ... industry trends, business articles and survey research
Marketing memes
that gain fame and fortune for themselves while doing very little for any product or service. Bad ideas can spread just as well as good ones. Memetics can help us understand why. Unfortunately, “meme” is a term that gets thrown around a lot without much thought. People often use it to denote something they think is new and cool, but that misses the point entirely. Understanding how memes work can help us understand how both good and bad ideas get spread. What’s a meme? The term meme was originally coined in Richard Dawkins classic book, The Selfish Gene . Simply put, it’s something that ... market trends, news research and surveys resources
A year after Pope's Africa storm, stats show he's still right on condoms
DENVER, Colorado (CNA) - Nearly a year after the Holy Father visited Africa and sparked controversy  over the ineffectiveness of condoms in preventing the spread of HIV/AIDS, the facts continue to speak in favour of the Pope. A woman wears a dress with images of Pope Benedict XVI and Cameroon's President Paul Biya at the international airport in Yaounde, Cameroon, March 17. Making his first papal visit to Africa, the pope said the Catholic Church can help bring answers to the continent's chronic problems, including poverty, AIDS and tribalism. Photo: CNS/Alessandro Bianchi, Reuters Benedict XVI’s March 2009 ... market trends, news research and surveys resources


6722 Poetics Today / 23:3
To be effective, advertising slogans have the delicate task of finding the right balance between the lowest common denominator of cultural knowl- ... technology research, surveys study and trend statistics
Coca-Cola Television Advertisements:The D'Arcy Era
Company was produced in conjunction with a television special featuring Edgar Bergen and Charlie McCarthy on Thanksgiving Day, 1950. The sponsorship of this program and its advertising were both by the D'Arcy Agency of St. Louis. D'Arcy had been the advertising agency for The Coca-Cola Company since 1906, when William C. D'Arcy persuaded Coca-Cola to begin a newspaper campaign. From that modest beginning developed a fifty-year relationship. For much of that time, Arthur (Archie) Lee was the creative chief at D'Arcy who oversaw the account and created such memorable slogans for Coca-Cola as "the pause that ... technology research, surveys study and trend statistics
Fourth, "less competitive" universities viewed their advertising slogan as both effective and reflective. Ironically, no professional ...
What are some of the most memorable advertising slogans? - Yahoo ...
along the lines of: "I'm lovin it" and "The Heartbeat of America", the phrases that get consumers to consume without knowing what they are doing. Thanks. 4 years ago There are currently no comments for this question. * You must be logged into Answers to add comments. Sign in or Register . just couple of weeks ago were awards for all-time best slogans....winner was "Don't Mess With Texas" 4 years ago WHERE'S THE BEEF? I'VE FALLEN AND I CAN'T GET UP!! DON'T SQUEEZE THE CHARMIN. GIVE IT TO MIKEY. HE'LL EAT ANYTHING. 4 years ago Here in the Philippines there are some ...
WikiAnswers - Different appeals in advertising
In this advertising technique, the advertisers use the very popular audio and visual media to promote a product. It is the most widely used media that can effectively influence the masses. Television and radio have always been used to achieve a mass appeal. Bandwagon : This advertising appeal aims to persuade people to do a certain thing because the masses are doing it. It is a human tendency to do as the masses do. Bandwagon technique of advertising captures exactly this psychology of human beings to induce them to use a certain product or service. Black and White Fallacy : In this advertising appeal, only two choices are ...