Special Report on
Effects of Negative Political Advertising
Effects of Negative Political Advertising - Trends
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Are negative political ads the key to victory? Most political candidates spend significant amounts of money on television advertising for their campaigns. The bigger the election is, the more money that is spent on advertising. But how effective are these ads? Many voters do not take the time to fully educate themselves on each candidate’s policies before making a decision. So, what catches the eye of the potential voter the most? In recent elections, the use of negative campaign ads against the opponent has been successful. The up side of negative advertising For example, during the 2004 election one of the most popular ...
The effect of negative political campaign advertising has been questioned for decades. Following is an overview of two studies that seek to identify the role of such advertising and a glimpse at modern-day techniques used for measuring political messaging. Examples of current campaign advertising practices are included as well. The big picture suggests that while there may be some downfalls to negative advertising, campaigns will continue to utilize them. The book Taking Sides: Clashing Views in Mass Media and Society offers two articles designed to show contrasting viewpoints regarding ... Read More
SURVEY RESULTS FOR
EFFECTS OF NEGATIVE POLITICAL ADVERTISING
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