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Email Advertising Media Terminology List
Email Advertising Media Terminology List - Trends
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Today, I thought I'd share the four-page internal advertising terminology sheet that we use here to train our ad sales reps. Ad Copy - The actual text used for an ad campaign. Ad Inventory - The total available inventory to sell in a given period. Ad Impression - One person viewing one ad. Affiliate - Someone who is affiliated with someone else, usually referring to a person or company that is a member of another companies "Affiliate Program." Affiliate Program - The art of paying only for results, whereaffiliates sign up to promote your company in exchange for a 10-50% on average commission on any sales that they ...
An advertisement as an object and an advertising as a process has lots of contents and players to bring that concept. As an object it is the Ad designer or the agent who has the role to play, while as a process it is the beholder who has the responsibility to accomplish the objective. In between these two there are other players also to play their separate roles. While the whole issue is to manage and explore the benefits, the role of advertising, being used as a marketing tool can’t be ignored. This is an attempt to define what an advertisement is, and how it is related to other objectives. Read More
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