Special Report on
Emergence of Advertising in America
Emergence of Advertising in America - Trends
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an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
James Walter Thompson, a Marine Corps veteran from Massachusetts born in 1847, began as an effective salesman for an ad agency by the name Carlton & Smith. In 1878, Thompson bought the company for $500 and renamed it J. Walter Thompson. His focus began as he offered full service to clients, from the creation of ads to the publication. He is considered the father of magazine advertising in America. He later opened offices in Chicago, Boston, Cincinnati and London. Among the inventive stuff he created are giveaway items such as inkpots and pin boxes emblazoned with his company. He also ... Read More
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EMERGENCE OF ADVERTISING IN AMERICA
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