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Special Report on

Emerging Issues In False Advertising

emerging issues in false advertising special research report Photo by static.guim.co.uk
The herbal supplement company, Airborne, claimed that its product could fend off colds. Now they will pay $23.3 million to settle with customers who brought a class action lawsuit against Airborne for false advertising , according to one of the plaintiffs in the suit. A non-profit advocacy group that was a part of the lawsuit called The Center for Science in the Public Interest (CSPI) says that the company will be refunding money to customers who bought the Airborne product. Airborne will also pay for advertisements that will be printed in major publications that will instruct customers on how to receive a refund if they ...
or applied to the stump of a tree, or broadcast or used in the cut-stump treatment as a forestry herbicide. Initially patented and sold by Monsanto Company in the 1970s under the tradename Roundup , its U.S. patent expired in 2000. Glyphosate is the most used herbicide in the USA. 1 In the US, 5-8 million pounds [2.5 to 4 kilotonnes] are used every year on lawns and yards and 85-90 million pounds are used annually in US agriculture. 1 Glyphosate's mode of action is to inhibit an enzyme involved in the synthesis of the aromatic amino acids : tyrosine , tryptophan and phenylalanine . It is absorbed through foliage and ...
REVIEWS AND OPINIONS
Organic Meats Definition | Organic Food Success Motive
vegetables. I think to myself, "duh" considering that "organic" itself means that something is a body based on carbon. However, it seems that there is another definition that I'm not entirely clear … from what I gathered, which means that the plant or animal has not received any antibiotics or treatment with pesticides or has received no growth hormone. Very well … but does that mean that the animal is 100% natural? What about GM steers have been a gene that produces growth hormone to make them more robust, or transgenic plants that have received a gene to be resistant to pests? Does the presence of ... market research, surveys and trends
How to Fix Your Broken CMS: Part 1-farfromfearless
Are you or your organization considering implementing a CMS? Do you have one in place already? Before you move ahead with your CMS project, you may want to take a few minutes to consider your expectations of a CMS before you commit your resources to the project. Author’s Note: Considering the subject matter and length of this particular article, I’ve decided to split it into two separate articles. Related Articles: In recent weeks I’ve been fielding a number of questions from prospective clients and visitors to my site regarding criterion for selecting the right CMS for their website. More often than not, I tend to direct them ... market research, surveys and trends

SURVEY RESULTS FOR
EMERGING ISSUES IN FALSE ADVERTISING

Splenda Lawsuit Seeks $1 Billion from Johnson & Johnson
In what could be the largest lawsuit award for false advertising ever, the Sugar Association is asking for $1 billion in damages, from Splenda makers McNeil, PPC, Inc. and McNeil Nutritionals, LLC. After three years of legal filings, a hearing, will take place Monday November 19, 2007 in Los Angeles, California. The hearing predeceases the U.S. District Court trial (federal jury trial) scheduled to begin in January (2008). According to Saturday's edition (November 17, 2007) of the Los Angeles Daily News, Sugar Association officials take issue with the marketing slogan "Made from sugar, so it tastes like sugar," ... industry trends, business articles and survey research
MANDATING CORPORATE SOCIAL RESPONSIBILITY: EMERGING TRENDS IN NIGERIA
This paper discusses the emerging trend in the regulation of issues ..... Exports grew by 15 percent annually between 1990 and 1995 and 20 percent .... US $387 million contract to build gas pipelines in Nigeria (United States of ..... Winders, DJ (2006) 'Combining reflexive law and false advertising law to stan- ... industry trends, business articles and survey research
RELATED NEWS
Social media in action in advertising and marketing
As emerging technologies with nearly limitless boundaries and possibilities, social media give consumers unprecedented engagement with a brand. Consumers are empowered. However, this brings with it risks as well as gains. Consumers are not just buying a product or service online; they are discussing, reviewing, endorsing, lampooning, comparing and parodying companies and their brands. They are not simply being targeted for advertising; in many cases, they are participants in the creation and distribution of advertising. Companies can better enable, influence, monitor, react to and hopefully monetize the consumer conversations ... market trends, news research and surveys resources
How a Legal Loophole Let Bayer Claim That Vitamins Prevent Prostate Cancer
will go to trial, a federal judge has ruled. The case is one in an avalanche of litigation over Bayer’s outlandish advertising for the product. The suits mostly hang Bayer with its own rope: The company ran radio and TV ads claiming One A Day could prevent prostate cancer. While Bayer may whittle down the litigation on legal technicalities, the facts are fairly clear. Vitamins don’t prevent prostate cancer or help you lose weight (another Bayer claim) and yet the company has spent years telling people the opposite. Bayer’s lies worked: The brand’s sales rose 16.1 percent to €36 million in Q1 2010 . Now ... market trends, news research and surveys resources

INFORMATION RESOURCES

Intellectual Property: Emerging Issues In False Advertising
Mar 21, 2006 ... Emerging Issues In False Advertising. Bruce W. Baber. Christina E. Eisenhard. Courtland L. Reichman. Keith E. Sharkin ... technology research, surveys study and trend statistics
EMERGING ISSUES IN ELECTRONIC DISCOVERY
Annual Law Review Symposium entitled Emerging Issues in Electronic Discovery. ... domain names, technology, false advertising, trade secrets, and unfair ... technology research, surveys study and trend statistics
REAL TIME
EMERGING ISSUES IN FALSE ADVERTISING
QUESTIONS AND ANSWERS
WikiAnswers - What are the ethical issues in marketing
Introduction: Marketing, in contemporary times, has seen a tumultuous change in the way it's conducted in developing countries. The oft cited dictum that only change is constant in the marketing genre is an apposite one. Just as the media of social communication themselves have enormous influence everywhere, so advertising and marketing, using media as their vehicles, are pervasive, powerful forces shaping attitudes and behavior in today's world. Four reasons are attributed to the fugacious nature of the way marketing practices are being carried out in developing countries 1. The role of Information and Communication ...
Google Answers: Email Spam Laws in the US and Europe
Hi, please provide me with an overview of what the current status of email spam laws is in the US and in the following European states: Germany, France, Italy, Spain, UK, Sweden, Switzerland, Austria, and Denmark. I would like a nice summary of useful "do's and dont's" from a legal perspective. What are the differences between the countries? Regards, tornell Request for Question Clarification by pafalafa-ga on 14 Oct 2003 17:46 PDT Hello tornell-ga, I'm actually finding several fairly up-to-date summaries of spam laws in many countries, including all those you mentioned plus others in the EU and ...