Special Report on
Emotional Appeals in Advertising
Emotional Appeals in Advertising - Trends
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," featured in the November/December issue of HUB Magazine. While that sentence might not appear to make a lot of sense on the surface (since when is shopping an art or a science, anyhow?), Kinney looks at the growing number of retailers who are focusing on ways to enhance the in-store experience, and comes to some interesting conclusions about what needs to be done to bring in-store media up to snuff in today's experiential retail environment. Before we can create effective in-store content, Kinney says, we first need to realize that "the store is a place both to build brands and to sell brands." While the ...
Anybody who knows what they're talking about will tell you: emotional appeals work better in fundraising than rational appeals. Yet we keep churning out low-emotion fundraising, because too many of us simply find that fact unbelievable. Want it in writing? Here's a study of emotional appeals in advertising, reported in the Neuromarketing blog: Emotional Ads Work Best . It's a large study of print ads that compared the profitability boost connected to ads that had purely emotional content with those that used rational content and those that used both. The findings ... Read More
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EMOTIONAL APPEALS IN ADVERTISING
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