Special Report on
Engage In-Game Advertising
Engage In-Game Advertising - Trends
Latest Trending Story:
advertisers interested in sports content who are not leveraging in-game advertising are missing a big opportunity. The company released findings from the ESPN Sports Poll, a monthly tracking study that explored the similarities among traditional sports fans and the sports gamer audience. “Fans consume sports in multidimensional ways,” said Robert Fox, Senior Vice President at TNS and Executive Director of the ESPN Sports Poll. “Today’s interactive entertainment enables fans to engage with their favorite sports on a platform that looks incredibly close to the real thing. When a person is engaged in the ...
was this: "A free online game, supported by advertising and product placement, becomes widely popular, threatening the traditional business model of the gaming industry." Somebody immediately posted a comment reminding me that one ad-supported online game, Neopets, has already become widely popular - among kids. That's absolutely right (have you read the Wired piece on "the Neopets addiction" ?), but we're still awaiting the mainstream game that overturns the old pay-for-the-software-and/or-the-subscription model. The game that makes all games free. It's ... Read More
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