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Special Report on

European Advertising Standards Alliance

european advertising standards alliance special research report Photo by static.howstuffworks.com
Brussels – 26 May 2010 – The Brewers of Europe today launched a landmark report outlining the results of their commitment to the European Alcohol and Health Forum on advertising self-regulation across Europe. The report, written by the European Advertising Standards Alliance (EASA) has been independently verified by KPMG Sustainability. It shows that progress has been made all over Europe. The Brewers of Europe are now committed to ensuring the ongoing review of advertising self-regulation systems to ensure they keep up to speed with the evolution of societal and cultural demands.   Backing The Brewers of ...
and the federal government. Censorship of Video Games and Internet sites hosted in Australia are considered to be the strictest in the western world. The Federal Parliament has the power under the Australian Constitution to make laws relating to communications and customs. Under the communications power the federal government can regulate the broadcast media (television and radio), online services (the internet), and under the customs power, the import/export of printed matter, audiovisual recordings and computer games. The production and sale of printed matter, audiovisual recordings and computer games solely within Australia ...
REVIEWS AND OPINIONS
THE EUROPEAN UNION: In 2010 is Copyright still able to protect and ...
Angela Mills Wade, Executive Director of the European Publishers Council explores the radically new views of Copyright in the internet world. She examines how the European Union has dealt with copyright over recent years and is now approaching the conflict between some who assume almost everything on the web should be available for free and those who create content and publish it without whom that content would not exist. In what form should content now be communicated, how labelled and how protected from inappropriate exploitation? What business models can publishers adopt and how can the future of professional ... market research, surveys and trends
Audizione in Comune
DonneInQuota si occupa di pubblicità sessista fin dalla fine del 2008, nella convinzione che l’immagine della donna veicolata dai media, che lavorano su vecchi stereotipi, sia estremamente dannosa per la piena realizzazione della vita lavorativa e sociale delle donne. Inoltre, non siamo le uniche a sostenere (vedi intervento del Presidente della Repubblica Napolitano in occasione del rinnovo del contratto Rai) che la sovraesposizione di corpi nudi femminili presente nei media sia in parte responsabile della violenza contro le donne, che, ricordiamo, è la prima causa di morte tra le donne dai 16 ai 45 anni di età. Alle mie ... market research, surveys and trends

SURVEY RESULTS FOR
EUROPEAN ADVERTISING STANDARDS ALLIANCE

Howstuffworks "How Greenwashing Works"
�In a society that's increasingly aware of its own negative impact on the natural world, it's no surprise corporations compete for consumer approval by promoting themselves as environmentally friendly or green. Such promotions might be as simple as sprinkling product packaging with leafy logos or as involved as publicizing investments in emerging technologies. Organizations spend billions of dollars each year in an attempt to convince consumers that their operations have a minimal impact on the environment. But can you believe the claims? How much environmental marketing is simply greenwashing ? H. John Maier Jr./Time ... industry trends, business articles and survey research
On advertising: Searching for the right tone - The New York Times
Jean-Paul Edwards, an advertising executive in London, was riding a ski lift in the French Alps a few years ago when his mobile phone beeped to signal an incoming text message. He thought it was from his wife, so he pulled the phone out of his pocket, and, fumbling around with his gloves, dropped it in the snow. After half an hour of searching, Edwards found the phone, only to discover that the message was actually from his mobile network, advertising a promotion. In revenge, Edwards decided to drop the service provider. "Mobile phones are a terrible advertising tool but a great communications tool," said Edwards, head ... industry trends, business articles and survey research
RELATED NEWS
Beer advertising self regulation in focus at EU parliament event
Responsible beer advertising has an important role to play in supporting Europe's market economy, a parliament debate has heard. Some 22 of the EU's 27 member states have operational self regulatory systems in place, and industry representatives have been looking at how to develop responsible beer advertising at a European level. Speaking at a Parliament Magazine roundtable discussion on Wednesday, Pierre-Olivier Bergeron, the secretary general of the Brewers of Europe said advertising self-regulation could help ensure responsible advertising while maintaining flexibility for the industry. Brewers of Europe's 27 ... market trends, news research and surveys resources
Reklamy piwa: samoograniczenia branży działają
W roku 2009 do Rady Reklamy wp�yn�o 629 skarg, z czego jedynie 7 z nich dotyczy�o reklam piwa. W �adnej spo�r�d nich Komisja Etyki Reklamy nie dopatrzy�a si� jednak narusze�. Tak dobre wyniki s� efektem wsp�pracy browar�w zrzeszonych w The Brewers of Europe, kt�re zobowi�za�y si� zaostrzy� standardy reklamy piwa w Unii Europejskiej. W celu analizy i oceny dzia�a� bran�y w obszarze samoregulacji, europejskie stowarzyszenie The Brewers of Europe wsp�lnie z European Advertising Standards Alliance (EASA) oraz �wiatow� Federacj� Reklamodawc�w opublikowa�o raport "Odpowiedzialna reklama piwa poprzez samoregulacj�", ... market trends, news research and surveys resources

INFORMATION RESOURCES

EASA RESPONSE TO EU MEDIA LITERACY QUESTIONNAIRE
European Advertising Standards Alliance (EASA) is the single authoritative voice of advertising self-regulation. Its mission is to promote responsible ... technology research, surveys study and trend statistics
Alcohol Report - Appendix I
The European Union (EU) has adopted several directives seeking to harmonize the different laws of member states to foster the development of a common market. One of these directives sets out standards for regulating broadcast advertising, including the advertising of alcohol beverages. It provides in part: Television advertising and teleshopping for alcoholic beverages . . . may not be aimed specifically at minors or, in particular, depict minors consuming these beverages. (1) For many years, member states have had in place their own restrictions on marketing alcohol beverages to underage consumers. Many of these restrictions, ... technology research, surveys study and trend statistics
Regulating and Litigating in the Public Interest
European Advertising Standards. Alliance; 2006. Available at: http:// www.wfanet .org/docfiles/A1823D1319. pdf. Accessed January 23, 2007. ...
REAL TIME
EUROPEAN ADVERTISING STANDARDS ALLIANCE
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QUESTIONS AND ANSWERS
What was the failure of the Copenhagen climate conference?http ...
The Copenhagen Climate Change Conference ended in failure today. Never mind the predictable rhetoric from several leaders who welcomed the tepid accord signed after two weeks of intense, acrimonious and chaotic negotiations. They include President Obama who called it "an important breakthrough," British Prime Minister Brown who saw it as "a vital first step," and the UN Secretary General, Ban Ki-Moon who hailed it as "an important beginning." But even they could not fully hide their disappointment. Such is the confusion that the very status of the accord is in doubt since it was not formally approved as the delegates only ...
Yahoo May Consider An Alliance With Google
Yahoo would consider a business alliance with Google as one way to rebuff a $44.6 billion (22.7-billion pound) takeover proposal by Microsoft, a source familiar with Yahoo's strategy said on Sunday. Yahoo management is considering revisiting talks it held with Google several months ago on an alliance as an alternative to Microsoft's bid, that source said. At $31 a share, Yahoo believes the bid undervalues the company, two sources said. Yahoo May Consider An Alliance With Google [ uk.reuters.com ] Ya it looks like Eric Schmidt got on the horn Sunday night with Jerry Yang and had a little one on one talk about how Google ...