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Special Report on

Evaluation of antismoking advertising campaigns

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Uncovering the most effective active ingredients of antismoking public service announcements: The role of actor and message characteristics Craig S. Fryer, Dr.P.H., M.P.H., Department of Behavioral and Community Health Sciences, Graduate School of Public Health, University of Pittsburgh, Pittsburgh, PA Corresponding Author: William G. Shadel, Ph.D., RAND Corporation, 4570 Fifth Avenue, Suite 600, Pittsburgh, PA 15213, USA. Telephone: 412-683-2300; Fax: 412-683-2800; E-mail: shadel/at/ This study examined whether the appeal of actors (i.e., their likeability and attractiveness) used in antismoking public service ...
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Section 1 : Introduction
According to research by David Tannebaum, "A 1979 Philip Morris memo notes Marlboro dominates in the 17 and younger age category, capturing over 50%of this market" (22). The Master Settlement Agreement of 1998 was intended to significantly impact the tobacco companies in the United States. Three expansive companies R.J. Reynolds, Philip Morris, and Brown and Williamson were to make a tremendous change in the way they advertise and were to support a new anti-tobacco campaign targeted towards youths aged thirteen to seventeen. As part of the Master Settlement Agreement of 1998, it was decided ... market research, surveys and trends
Connie Pechmann
I have been on the faculty at the University of California, Irvine since 1988 (my first job!) where I teach marketing to MBA students. I also have a joint appointment at UCI's School of Social Ecology. I have a masters degree in Psychology, an MBA, and a PhD in Marketing Management, all from Vanderbilt University. I became involved in tobacco control in 1991 when I received my first grant from the Tobacco-Related Disease Research Program (TRDRP) funded by California's Proposition 99. I have since received three other TRDRP grants, amounting to over $400,000, and have just applied for a fourth. The money has ... market research, surveys and trends


Evaluation of Antismoking Advertising Campaigns
were reduced by 1.33 billion packs from the third quarter of 1990 .... percent of the participants even thought the advertisements were promoting smoking. ... industry trends, business articles and survey research
The tobacco industry spends over $12.8 billion a year marketing and .... American Journal of Public Health found that 22 percent of the decline in youth ..... “Evaluation of antismoking advertising campaigns,” JAMA 279(10):772-7, 1998. ... industry trends, business articles and survey research


Evaluating Antismoking Advertising Campaigns To the Editor.—Ms ...
Evaluation of antismoking advertising campaigns. JAMA. 1998;279:772-777. 2. Arnold Communications. Gross Rating Points Analysis of Massachusetts Tobacco ... technology research, surveys study and trend statistics
ITPC: Big Tobacco's Anti-Smoking Ads Boost Teen Smoking - 11/1
WEDNESDAY, Nov. 1 (HealthDay News) -- Anti-smoking ads on television produced by tobacco companies and aimed at parents may actually be encouraging children to start smoking, a new research paper reports. "The tobacco companies are up to their old tricks," said Danny McGoldrick, director of research at the Campaign for Tobacco-Free Kids. "Anyone who thinks that the tobacco companies have reformed are kidding themselves." McGoldrick was not involved in the study, which was led by researchers at The Cancer Council Victoria in Melbourne, Australia. They looked at television ratings data from 75 media markets in ... technology research, surveys study and trend statistics
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No more "light" cigarettes or candy-flavored smokes. Bigger, scarier warning labels. Fewer ads featuring sexy young smokers. Historic anti-smoking legislation sped to final congressional passage on Friday — after a bitter fight lasting nearly a half-century — and lawmakers and the White House quickly declared it would save the lives of thousands of smokers of all ages. Even more important, they said, the measure could keep countless young people from starting in the first place. President Barack Obama, admittedly still struggling with his own nicotine habit, saluted passage of the bill, which he will soon sign. He ...
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The three core functions of public health, as defined by the National Institutes of Health in 1998, are assessment, assurance, and policy development. These include: Assessment Monitoring health status in order to identify health issues within the community Investigation/diagnosis of health issues and hazards within the community Evaluation of the effectiveness, accessibility, and quality of the health services within the community Assurance Assures that the community can count on a competent public and personal care workforce Links people to personal health services and provides these services and health care when it is ...