Share this page | Email | Contact Us

Special Report on

False green advertising

false green advertising special research report Photo by www.mnn.com
"Blue will replace green as the environmental movement's color du jour," JWT said in a news release. "Climate is all about the seas and the sky -- both blue." This helps to explain why Portland's green building guru Mark Edlen gave the name "Cyan" to his new sustainable condos for the masses (Cyan being a greenish-blue hue). The masses, in this context, are those folks who can spend $213,000 for 541square feet in downtown Portland. Here's Edlen on the Cyan (and a link to the Cyan site ): Edlen is a believer in city living. He's bet big that the condo life in his projects will ...
their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources. 1 It is a deceptive use of green PR or green marketing . The term green sheen has similarly been used to describe organizations that attempt to show that they are adopting practices beneficial to the environment. Cite error: There are tags on this page, but the references will not show without a {{Reflist}} template or a tag; see the .
REVIEWS AND OPINIONS
How to avoid False Marketing or Greenwash
The growing consumer concern about climate change and the increasing demand for “green” products has spawned a growing trend to “greenwash” business images. More than half of Australian people will pay more for environmentally friendly products and services but they do want to know about their credentials before they buy. The problem is establishing that it is sustainable. Things that sound too good to be true, probably are. In this article you will learn about the three most common fake green claims and how to recognize what is truly green. So what is “green”? It is about being aware of ... market research, surveys and trends
Green energy tariffs: Unreliable and overpriced ...
Signing up for so-called �green electricity� doesn�t guarantee a cut in emissions plus it costs more. So what are the best and most cost effective clean energy options out there? More electricity users are signing up to green energy tariffs every year, says UK electricity regulator Ofgem. But the truth is that if everyone on the national grid changed to a green tariff tomorrow, we wouldn�t have created any more green energy collectively. This, plus the growing uncertainty surrounding the role of renewables in the future UK energy mix, means it�s time for companies to start questioning the validity of their green tariffs. In the ... market research, surveys and trends

SURVEY RESULTS FOR
FALSE GREEN ADVERTISING

Iowa Green Law Blog
On July 6, 2009, the Iowa Utilities Board (IUB) affirmed the decision of an administrative law judge (ALJ) in the consolidated cases of IN RE Midwest Renewable Energy Projects, LLC, vs. Interstate Power and Light Company, Docket No.’s AEP-05-2, AEP-05-3 and AEP-05-4. The primary issue in these consolidated dockets concerned the price the utility company must pay the qualified facility (“QF”) or alternative energy production facility (“AEP”) for purchases of energy or capacity. This rate is known as the “avoided cost rate.”   A secondary issue presented was whether the QF was required to convey to the power company any ... industry trends, business articles and survey research
Not as green as they claim to be - The Boston Globe
The eight-passenger vehicle is plastered with "hybrid" labels. An automobile magazine panel that included the executive director of The Sierra Club named it the "Green Car of the Year." But the Tahoe gets only about 20 miles per gallon - not much better than the nonhybrid Honda Pilot SUV, which also seats eight. The celebrated Toyota Prius gets around 46 miles per gallon. "How a 6,000-pound behemoth can be the green car of the year is beyond me," said David Champion, director of Consumer Reports Auto Test Division. "It's a marketing exercise rather than reality." As the world goes ... industry trends, business articles and survey research
RELATED NEWS
Going Green
Editor’s note: Going Green is a new monthly feature offering professional advice on financially effective sustainability strategies. Business owners are “going green” because of people (their employees and clients), the planet and profits (cost savings). Properly designed and constructed green buildings make workers more productive and save energy expense. For example, the owner of Taiwan’s Taipei 101, touted as the world’s tallest green building, is spending $1.8 million in energy-efficiency upgrades but expects them to yield $20 million in annual energy savings.  The U.S. Green Building ... market trends, news research and surveys resources
The Mecca of Marketing: New York's Basketball Rep Is False Advertising
In the mid-1990s, mainstream hip-hop was dominated by a feud between West and East Coast supergroups.  What was more like a competitive dislike between the two factions materialized into a gang rivalry-like war that ended with the unsolved assassinations of rap legends 2Pac and Biggie. It was during this period Long Beach, California-based group, The Dogg Pound, released a New York diss track titled, "New York, New York."  The lyrics in the chorus went: "New York, New York, big city of dreams/ but everything in New York ain't always what it seems/ You might get fooled if you come from out of ... market trends, news research and surveys resources

INFORMATION RESOURCES

\\Dell-1-25-07\Data\TNL-FIRM\RESUMES\LippeLaw resume.wpd
The firm has also been active in the area of “false green advertising” or ... enjoin false “green” advertising. Case settled with injunctive relief and ... technology research, surveys study and trend statistics
Sorting Out "Green" Advertising Claims
A recent, informal surf of 150 Internet sites using environmental advertising claims found that most of them were in compliance with the Federal Trade Commission's "Guides for the Use of Environmental Marketing Claims." The surf, conducted by FTC staff, was announced to coincide with Earth Day on April 22 and the release of an updated edition of a consumer brochure on environmental marketing claims, Sorting Out "Green" Advertising Claims.   The full text of the brochure, which includes six tips for consumers, follows.   Sorting Out "Green" Advertising Claims   Grocery shelves, ... technology research, surveys study and trend statistics
Green advertising incites more complaints, Chicago marketing ...
Advertising campaigns for Dispoz-O's Enviroware products and Masternet Ltd's plastic netting products were challenged over environmental claims in 2009. MasterNet Ltd.-- Plastic Netting Products Oct. 2, 2009 Claim at issue: “MasterNet’s ‘Wattle Netting’ is biodegradable” Recommendation: MasterNet Ltd. should discontinue certain environmental claims for its plastic netting packing products. The Better Business Bureau found, however, that the company could support a “more environmentally friendly” claim in a limited context. Clorox-- Green Works Natural Cleaning Wipes Sept. 25, 2009 Challenged claims: “99% natural and ...
REAL TIME
FALSE GREEN ADVERTISING
latest webinars
  1. Ftc Basics Webinar by 3 Green Angels
  2. Microsoft PowerPoint - ICF-Brainshark Final Webinar Presentation
Join these Webinars to learn more about current research, trends and surveys.
QUESTIONS AND ANSWERS
Answer: True and false Quiz? - Yahoo! Answers
guess which is true and which is false, because there is alot, only write the false ones. 1. Apples, not caffeine, are more efficient at waking you up in the morning. 2. Alfred Hitchcock didn't have a belly button. 3. A pack-a-day smoker will lose approximately 2 teeth every 10 years. 4. People do not get sick from cold weather; it's from being indoors a lot more. 5. When you sneeze, all bodily functions stop, even your heart! 6. Only 7 per cent of the population is lefties. 7. Forty-people are sent to the hospital for dog bites every minute. 8. Babies are born without kneecaps. They don't appear until ...
Do You Agree With The UK Ban of "Global Warming" Advertising ...
The UK has banned "Global Warming" television advertising, claiming the ads made exaggerated claims when they stated that so-called "Global Warming" caused conditions we hear about every day in the media. Claims that so-called "Global Warming" would cause "storms to become more frequent and intense" and "storms, floods and heat waves will become more frequent and intense" were banned from the airwaves due to their made exaggerated claims. Should the government step in and remove all ads that overstate uncertainties about so-called "Global Warming"? Should the state hold the press accountable to the claims that they make about ...