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company took advantage of a rare social media branding opportunity to gain logo exposure while in the comfort of their own office. How’d they do it? They paid this guy to wear their shirt. But it didn’t stop there. As a part of the I Wear Your Shirt social branding package, companies receive 1 full day of PR. Friends, Jason and Evan run the show, with one guy on each coast. Included in their social media branding package are 2 live web-casts, a blog and live tweets all day. Each day, the duo sports a company’s t-shirt to promote their products and services, but as a leader in the promo world, Motivators took ...
Copywriting is basically the term used in referring to the process of writing the text that publicize a business, person, an idea or an opinion. A copy may be used on its own, such as a script for a television or radio advertisement, or in conjunction with other kinds of media as in the text for websites and promotional materials. The main purpose of copywriting is to create text that would persuade an audience to act by patronizing a particular product, service or viewpoint. Copywriting may also be used to sway an audience from a certain notion, or belief. What Are Examples of ... Read More
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