Special Report on
Finding Numbers to Estimate Reach
Finding Numbers to Estimate Reach - Trends
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Now there are a bunch of traffic estimation services (like Alexa, Compete, Quantcast, etc.) from where you can obtain statistics (page views + unique visitors) of almost any website for free but is the data accurate? I did a rough comparison using actual data from Google Analytics data and here are the results: 1. Alexa – Alexa won’t tell you the actual page views of a site but an estimate of the percentage of Internet users that may have visited your site during a given period. Now assuming that the number of Internet users did not changed drastically in the past 6 months or so, a site’s reach as determined by ...
by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. My biggest concern is that these ideas are overly simplistic. They do assume that a company has a rich set of historical data to work with, which is often not the case. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their ... Read More
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FINDING NUMBERS TO ESTIMATE REACH
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