Special Report on
First Impression Advertising
First Impression Advertising - Trends
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Tom Peric' specializes in creating editorial products and initiating aggressive public relations campaigns on behalf of his clients. He has helped clients ranging in size from the largest independently-owned business-to business publisher in the United States and the 12th largest investor-owned utility in the United States, to a small, mom-and-pop UPS store in the Midwest. A Cleveland, Ohio native, Tom forged his editorial expertise with a decade-long stint as a reporter in Washington, D.C. Tom spent an additional seven years as a journalist in northeast Ohio, serving as a business editor of a daily newspaper and various ...
It’s only natural. When choosing an interior designer, I look at how the designer dresses. When choosing a web graphic artist, I check out their website. One could clearly develop a case of all the interior designers who create fantastic designs, but don’t dress well themselves, or the web graphic artists who decided not to invest in a fancy website, but draw the most creative logos. That’s not the point. The point is that since most people do work under these impressions and stereotypes, businesses must be aware of their appearance. DDB , a leading advertising agency, ... Read More
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