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Food Advertising Archive - Trends
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In this study, researchers examined changes in children’s and adolescents’ total exposure to food advertising. The study reports that children and teens are seeing fewer television advertisements for fruit drinks, regular soda and sweets such as candy, cookies and pastries. However, youths of all ages are exposed to substantially more TV ads for fast-food restaurants. The study follows self-regulation pledges by major food and beverage companies to eliminate unhealthy TV ads targeting children ages 11 and younger. Although recent changes in ad exposure indicate certain progress, the study concludes that continued ...
. The plea to the President is hopeful that because some contributing factors to childhood obesity are apparent, there can be regulations to possibly reverse these growing numbers. One of the many factors contributing to childhood obesity is the increase in time spent watching television and surfing the internet . Not only does this decrease a child’s physical activity but children are bombarded with advertising for unhealthy lifestyle choices and food products. Marketers know that children and adolescents are an important demographic to advertise to because they will be the future adult ... Read More
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