Special Report on
Foreign Advertising in China
Foreign Advertising in China - Trends
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The National�s People�s Congress of China has adopted a new Enterprise Income Tax law (EIT Law) which will become effective January 1, 2008. At that time, the former foreign-invested enterprises and foreign enterprises (FIEs/FEs) and domestic-invested enterprises (DEs) income tax laws will be repealed. Under current law, China has two distinct sets of income tax laws, one for FIEs/FEs and one for DEs. Although, under the current law, both DEs and FIEs/FEs are subject to a statutory rate of 33 percent, FIEs/FEs enjoy so many preferences and tax holidays that their effective tax rate is generally 15 percent. The EIT Law will ...
“It was difficult to persuade Chinese people to break away from their existing consumption habits and accept new foreign products…” So wrote Jian Wang in a highly insightful article in the International Journal of Advertising on the history of advertising in China. The rest of the quote reads “…during China’s very first major encounter with foreign consumer goods and culture”. Wang is referring to China, notably Shanghai, in the 1920s and 1930s, when China’s first advertising boom hit. I could replace was with is of the opening sentence ... Read More
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