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Special Report on

From Advertising to Action

from advertising to action special research report Photo by www.24-7pressrelease.com
Consumers trust advertising on local newspaper, magazine and television websites, and are very likely to take action after viewing ads on these sites, according to the “Local Online Media: From Advertising to Action ” study by the Online Publishers Association ( OPA ). The new OPA report looks at consumers who get local information from online city guides, classifieds, magazines, newspapers, portals, television sites, user review sites, or yellow pages. Consumers on all three types of local media sites - newspapers, television stations and magazines - are more likely to take action after viewing a local ad than ...
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
REVIEWS AND OPINIONS
Local Web Media Offer Significant Advertising Advantage
Consumers trust advertising on local newspaper, magazine and television websites, and are very likely to take action after viewing ads on these sites, according to the “Local Online Media: From Advertising to Action ” study by the Online Publishers Association [ OPA ]. The new OPA report looks at consumers who get local information from online city guides, classifieds, magazines, newspapers, portals, television sites, user review sites, or yellow pages. Consumers on all three types of local media sites - newspapers, television stations and magazines - are more likely to take action after viewing a local ad than ... market research, surveys and trends
Search calls to action: pros and cons | Econsultancy
The use of search calls to action is becoming increasingly common in offline advertising. Big brands are using mediums such as press and TV in order to push people to search engines by asking them to search for specific keywords rather than visit a website or phone a dedicated number. Like most marketing techniques there is an argument for and against adopting this approach, and Renault's latest ' Megane Experiment ' campaign shows how brands can get it wrong.  Consumer Trends Search engines have saturated the internet experience with many people using search for navigation purposes rather than the address bar in ... market research, surveys and trends

SURVEY RESULTS FOR
FROM ADVERTISING TO ACTION

Press Release - OPA News - Press Releases - Online Publishers ...
– Local media sites hold a distinct advantage when it comes to delivering results for advertisers, according to a new report by the Online Publishers Association (OPA). The study finds that consumers trust advertising on local newspaper, magazine and television Websites, and are very likely to take action after viewing ads on these sites. The results are part of “ Local Online Media: From Advertising to Action, ” a new OPA report looking at consumers who get local information from online city guides, classifieds, magazines, newspapers, portals, television sites, user review sites, or yellow pages. The ... industry trends, business articles and survey research
Chestnut Hill Local: Weathering the Storm
States was in a “severe recession.” The current recession appears to be gaining steam, particularly in the newspaper industry. The Denver Post reports that 14,447 newspaper jobs have been cut nationwide this year. The trend has been fueled largely by a 28 percent decrease in print-advertising revenues ($5 billion) since the third quarter of 2005. Much of that loss has been attributed to diminishing demand for newspaper classifieds. The trend is likely to worsen, according to a report released on Dec. 3 by Fitch Ratings , an international credit risk analysis firm: “Fitch expects newspaper industry revenue growth will be ... industry trends, business articles and survey research
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announced Monday by Google and Verizon isn't impressing some Democratic members of Congress, who say the firms' blueprint for legislation falls short of protecting consumers. To recap, Google and Verizon said: No rules should apply to wireless. Network operators should be able to provide priority access for some of their network capacity -- in other words, a Web site such as Google or Yahoo could buy up capacity on Comcast's cable network for better-quality access. Guidelines for fixed-wired net neutrality already at the embattled Federal Communications Commission should be enforceable. And the agency should be a ... market trends, news research and surveys resources
2010 Census expected to save $1.6 billion
A Census official, speaking on background during a conference call with reporters, says Commerce Secretary Gary Locke and Census Director Robert Groves will announce the savings Tuesday at the National Press Club in Washington. Overall, Census was expected to spend $7.4 billion for the 2010 count. Since 1999, the bureau spent about $14.7 billion. The official says the bureau attributes three main reasons for the savings. The official says Census expects to save $800 million because it did not have to tap into a contingency fund for "unforeseen events we planned for, such as natural disasters or the H1N1 flu pandemic." ... market trends, news research and surveys resources

INFORMATION RESOURCES

Local Online Media: From Advertising to Action - Online Publishers ...
www.online-publishers.org. Local Online Media: From Advertising to Action. August 2008. Conducted in partnership with ... technology research, surveys study and trend statistics
Youth 'N Action! Changing Lives Schedule Revised for Alcohol ...
Youth 'N Action! Changing Lives. The schedule for adopting the new rules on alcohol advertising in Washington has been revised ... technology research, surveys study and trend statistics
Advertising, Collective Action, and Labeling in the European Wine ...
In this paper we consider the role for collective action in advertising investments needed to ... action in advertising investments needed to compete ...
REAL TIME
FROM ADVERTISING TO ACTION
  1. profile image long_tail_tool What Is Cost Per Action Advertising and How to Benefit from it? http://bit.ly/b4CPhi
QUESTIONS AND ANSWERS
About Call-to-Action overlays : Managing My Promotions - YouTube Help
If you have a Promoted Videos account, you can now create overlays for all video plays across YouTube (whether the video play is triggered by a promotion or not). The overlay will appear ten seconds into the video and can be closed by the user. You can use the overlay to share more information about the content of your video or to raise interest in your channel, other videos, or additional websites. When users click on the overlay, they are directed to your external website as specified in the overlay's destination URL. There is no additional charge for this feature. Your Call-to-Action overlay will only remain active for ...
Where should the call to action on a banner/video be placed? Pre ...
Though most would think this refers to ads involving moving images or rich visuals, it can be similarly be applied to text (such as the display of an URL). This question is focused on linear and non-linear ad units, and any answers should not be looking at ad units sitting outside of the video display box. damn irritating, this linkedin q&a, they remove the option for me to reply to my own questions in public! @calvin: ok, in this case, using content as an impression to drive CTA is certainly an option. but if the case is to drive CTA to an URL, where should that URL be placed on the chance if the content is not compelling ...