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Special Report on

Future of Advertising Industry

future of advertising industry special research report Photo by www.economist.com
John Wanamaker, father of modern advertising, once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." The secret behind the enigma may be revealed in the era of Internet advertising. Industry Overview The advertising industry, with a global output value of up to US$500B, has attracted wide attention both in terms of its scale and media types. According to the Citigroup data, the average advertising value in the US has contributed as much as 2% of the country's GDP over the 30-plus years. The advent of the Internet era has produced far-reaching impacts on the ...
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
REVIEWS AND OPINIONS
The Future Of Internet Advertising. « When Problems Get Solved
Computer and Internet technologies develop so quickly and successfully, that more and more aspects of the business are transferred from the real world into a virtual world. This process has not bypassed the advertising. Some companies have begun to redeploy their budgets in favor of online advertising for a long time, gradually reducing the scope for traditional forms of promotion, e.g., the trades at shows or outdoor advertising, since they are not so effectively perform their functions. At first glance it seems that Internet advertising is no different from conventional advertising. What is the difference whether you noticed ... market research, surveys and trends
The Future of Agency Relationships - michael buffa
I worked in the communications field (specifically social).  There wasn’t a whole lot of branding (other than keeping design consistent across all platforms) and there were no real elements of creativity.  Where I did have a one up was channel planning and execution, specifically in the fields of social network management and blog seeding, two effective, yet extremely small parts of the overall puzzle.   A lot of new agencies are born as interactive only.  Freelance designers and programmers are starting to realize that they can make a killing on fancy sites and CMSs built almost entirely in Wordpress.  Throw some social media ... market research, surveys and trends

SURVEY RESULTS FOR
FUTURE OF ADVERTISING INDUSTRY

Ads never lie: FCB Ulka boss
as the Budget been harsh on the advertising industry? Or has it been really good? How can advertising business make the most of this year's Budget? Now that Finance Minister P Chidambaram has tabled the Budget, what plans should ad bosses chart out? Does the world of advertising intrigue you? Do you want to know some unknown facets of this extremely creative industry? Do you feel advertising in India still has a long way to go? Do awards won in this field do justice to creative minds? In an hour-long chat on rediff.com on Monday, MG (Ambi) Parameswaran , Executive Director & CEO Mumbai, Draftfcb Ulka   replied to many such ... industry trends, business articles and survey research
The Wounded U.S. Newspaper Industry Lost $7.5 Billion in ...
Last year was the worst on record for the U.S. newspaper industry.  Total advertising revenues (both print and online) declined 16.6 percent to $37.85 billion, according to the latest figures from the Newspaper Association of America .  That is $7.5 billion less than in 2007.  Print advertising alone declined 17.7.  Classifieds were down 29.7 percent. And even online advertising was down 1.8 percent to $3.1 billion. Newspapers are shuttering their print editions, laying off staff, or closing entirely as a result of this severe contraction in revenues brought on by the double whammy of economic recession and competition from the ... industry trends, business articles and survey research
RELATED NEWS
Report: FTC will investigate Apple
The Federal Trade Commission will open an investigation into whether Apple is illegally using its position in the mobile software market to harm competitors, according to several published reports. On Friday afternoon, both Bloomberg News and The Wall Street Journal reported that the FTC had opened a formal probe. At issue is Apple's recent tweaking of its App Store rules. In May, Apple made changes that prohibit certain developer tools from being used to create applications for the iPhone and iPad , and on Monday effectively blocked Google's AdMob and other non-independent mobile ad networks from accessing ... market trends, news research and surveys resources
AAF Wants to Put Public Face on Advertising Industry
ORLANDO (AdAge.com) -- The American Advertising Federation wants to be the public face of advertising and among its initiatives to accomplish this goal is exploring a reality TV show to showcase young ad people. James Datri, president of AAF, believes advertising suffers because it doesn't have a public face (unlike doctors or lawyers) and if the industry doesn't present such a face others will "fill in for us." And whether it's consumer decisions or public policy and regulation, it's a lot easier to legislate against the industry without a public persona, Mr. Datri said. Mr. Datri is presenting his ... market trends, news research and surveys resources

INFORMATION RESOURCES

Thoughts about the Future of Advertising
Aug 1, 2008 ... Now is a time of great excitement and opportunity for the advertising industry. .Thoughts about the Future of Advertising. Foreword ... technology research, surveys study and trend statistics
Advertising and Public Relations Services
Competition for jobs will be keen, because the glamour of the industry traditionally attracts more jobseekers than there are job openings. California and New York together account for about 19 percent of firms and 28 percent of the workers in the industry. Layoffs are common when accounts are lost, major clients cut budgets, or agencies merge. Goods and services. Firms in the advertising and public relations services industry prepare advertisements for other companies and organizations and design campaigns to promote the interests and image of their clients. This industry also includes media representatives—firms that sell ... technology research, surveys study and trend statistics
REAL TIME
FUTURE OF ADVERTISING INDUSTRY
  1. profile image RickMathieson Marvel Comics Apps for the iPad: The future of the comic book industry? http://bit.ly/942lTp #advertising #ipad #comics
QUESTIONS AND ANSWERS
Future of the Newspaper Industry? | LinkedIn Answers | LinkedIn
Newspapers of the future will look more like magazines (niche focused, colorful, with feature stories rather than news), be more community and commerce driven (as opposed to content-driven), and have more user generated content (uploaded audio, video, comments, from ordinary citizens). They will also be much fewer in number, as consolidation continues. Newspapers face 5 big problems: 1) Declining newspaper usage, especially among millenials (those born between 1980 and 2000). Young people say they spend only 1.5 hours per week with newspapers, as compared to 5.3 hours per week for those over 62. This 1.5 hours also is a far ...
Marketing: Future of Advertising, Ad Technology – Graduation ...
I have a course called Thematic Independent Studies; it is the final course on my bachelor degree on Business Administration. This course consists of two essays to discuss one approved topic, I don't know if what are the main points that I should discuss in each essay, I wrote a draft outline which you can see below. The topic that I chose: 1st Essay It should be within the boundaries of my approved topic area set an essay question which outlines my topic and generally introduces the literature in the field. �   Describe, �   Define, �   Discuss �   Analogy �   Comparison, ...