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As vice president of marketing for Unicast, Bryan Hjelm leads the company’s overall brand and marketing strategies, public relations and communications programs, In addition, Bryan supports global sales, partnerships, user experience and product positioning initiatives. Hjelm’s diverse marketing and management background includes Fortune 500 corporate experience in interactive marketing and advertising strategy, demand generation and e-commerce. Prior to Unicast, Bryan Hjelm served as a Group Account Director at Springbox, an Austin based interactive agency. At Springbox, Bryan helped shape online strategies for brands such as ...
. I have posted over half of it already; click on the “Monday” column to see all the prior sections. The entire book can be downloaded as a PDF for $10 at I began this book by saying that the single most critical ingredient of enterprise success is having a clear vision. Since then, we’ve covered the foundation that must first be put in place – creative curiosity and an understanding of where you stand in time and space, of how the world is changing around you. With that foundation in place, we can now build our vision. In the following pages, we will answer three questions: Above all ... Read More
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