Share this page | Email | Contact Us

Special Report on

Gender stereotypes used in advertising

gender stereotypes used in advertising special research report Photo by graphics8.nytimes.com
A lot of headway has been made in recent years to blur the prejudices that exist between the sexes. Equality of rights between men and women is all but expected in contemporary American culture. However, differences between the sexes do exist, and advertisers know this quite well. A lot of gender stereotyping still is seen in advertising today, with some of it being useful and some of it being harmful. First let's look at some common female stereotypes. Advertisers make liberal use of the "sex sells" concept. They often portray women as sex figures. This is most often done through suggestive or provocative attire ...
is a commonly held public belief about specific social groups or types of individuals. The concepts of "stereotype" and " prejudice " are often confused with many other different meanings. Stereotypes are standardized and simplified conceptions of groups based on some prior assumptions. Generally speaking, stereotypes are not based on objective truth but rather subjective and sometimes unverifiable content-matter.
REVIEWS AND OPINIONS
Let's Rate The Booth Babes! | Kotaku Australia
I have always wanted to be a Booth Babe and I honestly can’t give you a real reason why, except for that I like to dress up and pose in ways that can’t possibly help my scoliosis. It seems that many gaming-related websites, especially ones on the Internet, have discussed the issue of Booth Babes – should they be banned, should they not be banned, is prosciutto an acceptable form of clothing, etc. Personally, I’m all for Booth Babes. The more, the better! Contrary to popular belief, not every Booth Babe I’ve encountered has the same Scholastic Aptitude Test score as mayonnaise – some actually know the ... market research, surveys and trends
advertising cultures gender commerce creativity
Since the birth of motion pictures, film has played an important role in how people experience the world of culture. This was shown in 400 film festivals that occur worldwide each year. These events give talented artists a place to promote their work in front of a qualified majority, the interested public. Like any dynamic art form, the film is still evolving. The new digital media have ignored the independent artists in the field, even those who were more established in commercial loans. In addition, as access to cyberspace has become more universal, public outreach goal has never been easy. Why? Due to "The Long Tail. ... market research, surveys and trends

SURVEY RESULTS FOR
GENDER STEREOTYPES USED IN ADVERTISING

Reflections: Changing gender stereotypes - by Kevin Flanders - Helium
The intent of this essay is to analyze several stereotypes regarding women that are perpetuated both knowingly and unknowingly by commentators, journalists, public officials, movie directors, and others through various media outlets. In addition, statistics illustrating the detrimental effects of these stereotypes on women will also be featured. Researchers working for the Management Issues Group recently conducted a survey of men of all ages in cities and rural locations across the United States, and determined that the following female stereotypes are extremely pervasive: (1) Men are the breadwinners; the job of women is to ... industry trends, business articles and survey research
Could Deepwater Horizon cause a British Petroleum bankruptcy? - by ...
British Petroleum (BP), certainly lost money after the "Deepwater Horizon" oil rig literally saw a deepwater horizon after exploding in April, 2010. However, the loss of money doesn't necessarily put BP into the red, or so far in to the red that the company will become insolvent. This is especially so after a $7.8 billion shareholder dividend cut over 3 quarters.( 1 ) To ascertain whether British Petroleum PLC, is likely to go bankrupt or not is a matter of weighing losses against revenues and liabilities arising out of the Deepwater Horizon calamity. Some of the financial damages BP will have to absorb include a ... industry trends, business articles and survey research
RELATED NEWS
'Year of the Woman' Label Devalues What Happened in Tuesday Primaries
When women won big in Tuesday's primary races, moribund mainstream media and clich�-dependent pundits trotted out that dog-eared yet attention-getting phrase "Year of the Woman." It's understandable why that piece of low-hanging fruit was quickly served up to a public hungry for insights and analysis. Look at the highly visible races women won in the primaries: In California, Meg Whitman is the Republican candidate for governor and Carly Fiorina is the Republican Senate candidate. In Arkansas, incumbent Senator Blanche Lincoln squeezed through as the Democratic candidate. In Nevada, Sharron Angle is the ... market trends, news research and surveys resources
Girls challenge media's message
Children today are consuming more media than ever. Most 8- to 18-year-olds spend about 10 hours a day using some kind of recreational media whether it be television, computers, or video games. Unfortunately, the images they see often reinforce gender stereotypes, emphasize unrealistic body images, or show women in passive roles, or ones that are simplistic or sexual.  That's where Project Girl comes in. “Kids are being bombarded by a lot of media today,” says Project Girl co-founder Kelly Parks Snider. “And many of those stories are very contrary to what is good for our families, our communities, and ... market trends, news research and surveys resources

INFORMATION RESOURCES

7TH COUNCIL OF EUROPE CONFERENCE OF MINISTERS RESPONSIBLE FOR ...
May 7, 2010 ... gender stereotypes used in advertising additionally reduce the results of the efforts that society is making to establish gender equality. ... technology research, surveys study and trend statistics
Gender Stereotypes and Advertisements
The overall objective of this lesson is to focus on the subtle messages, and not so subtle messages that contain stereotypes and bias toward either females and/or males in magazine advertisements. STANDARD : All students will be able to explain the effects of gender bias in relationships and behavior. GRADE LEVEL : 4-6, Social Studies, Language Arts OBJECTIVES : The student will identify gender stereotypes and bias. The student wIl identify the problems of gender bias in advertising. The student will develop an understanding of the way advertisements work TIME : 1-2 hours. MATERIALS : Magazines that are ... technology research, surveys study and trend statistics
Media and Gender Stereotyping
As media becomes an ever more powerful force in shaping the world's perception of itself, an individual's struggle to maintain a unique identity and self-understanding apart from media influence becomes increasingly difficult. Damaging to the idea of the self are the racial, gendered, and class-based stereotypes (always artificial and frequently physically, fiscally, and emotionally unattainable), which are broadly perpetuated and, because of their persistence, are apparently not broadly questioned. The prevalence and power of gender (especially female) stereotypes in the media are addressed in this paper. Heightened ...
REAL TIME
GENDER STEREOTYPES USED IN ADVERTISING
latest webinars
  1. Towards a New Mainstream: A Report on a CFM Webcast « westmuse
Join these Webinars to learn more about current research, trends and surveys.
QUESTIONS AND ANSWERS
What are examples for gender stereotypes? - Yahoo! Answers
hey, i'm doing a paper on gender stereotyping and am looking for some more examples. I mentioned gender stereotyping in advertising and in a workplace, can anyone think of any others? please help 4 months ago Member since: October 11, 2006 Total points: 1774 (Level 3) Women are naturally better parents Men can't keep their thing in their pants Women are always the victim Men are always the abuser 3 months ago There are currently no comments for this question. * You must be logged into Answers to add comments. Sign in or Register . Member since: April 14, 2009 Total points: 11848 (Level 6) Badge Image: Hi Orton,
How do women know how to be women in America? | Ask MetaFilter
I'm writing a paper for anthropology class and am stating that it is. I've got enough material to support my saying it is, but I haven't come across anyone else saying it is. A large chunk of my writing focuses on content analysis of 7 ads I found in current American magazines that disembody and infantilize women. So what I'm arguing is that this print medium tells women what they can and can't be. What gives? Has anyone else seen anything along these lines, or might I actually be breaking some ground here? My university has access to online journal archives, so if you just tell me who and when, or ...