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Special Report on

GEO Targeted Advertising

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AdMob, the mobile advertising network, has today announced that it is testing its geo-targeted ad serving technology with location-aware dating site in the UK. Focusing on iPhone and iPod Touch handsets, the campaign will allow the online dating service to target users based on their real-time location, enabling to serve a more specific and relevant advert. The ongoing campaign targets young professionals in London who are looking for love. AdMob's geo-targeted graphic banner ad format will run across the website and applications within its network in order to drive consumers in London to ...
Local Onliner » HopStop Explores The Local Potential of Transit ...
Local consumers are presumably in buying mode when they are researching where to have dinner, attend an event, or go to the movies. How about when they are researching directions to get there? In fact, mass transit directions in themselves represent a host of opportunities for local services and advertising (along with parking garage info). Companies engaged in collecting, sorting and leveraging mass transit directions include HopStop , Google Transit and Urban Mapping . Most large public transit agencies have also developed an infrastructure for mass transit and walking directions. HopStop was the first service out of the ... market research, surveys and trends
Geo Targeted Advertising for Google Maps and Google Earth
One of the challenges that face the people who make the online maps that we use to find directions, familarize ourselves with an area, find points of interest, and locate businesses is in how to monetize those maps. Google has come up with a method that allows them to identify and locate boundaries around geographic regions, to enable a spatial index to be built to service geographically related advertisements based upon latitude and longitude coordinates from advertisers. This system also identifies regions at different levels, such as city, metropolitan region, state, and country, so that ads targeted at those different ... market research, surveys and trends


XL Marketing Trends
I NSIGHTS VO LU M E 2   :   I SS U E 1 FA L L 2 0 0 9 Specializing in Digital, Branding & Promotions XL MARKETING TRENDS | The Trends Reshaping Marketing OVERVIEW forth the most dramatic shifts in We have studied best practices, marketing ever recorded. forecasts, and industry statistics and Technology’s rate of change, and That’s why Moosylvania has utilized our globally-ranked research improved methods of measurement ... industry trends, business articles and survey research
SnackableContent: Mobile banner ads
Third Screen Media, a software and services company that enables advertising on mobile devices, announced that it has the ability to reach nearly 50 percent of US mobile content subscribers, according to consumer research company, Telephia. TSMINetwork was recently acquisitioned by AOL’s, which is allowing the company to combine mobile marketing efforts with online reach. The company has doubled its number of campaigns in Q2 2007 than the same period once a year ago, and has experienced an increase in overall impressions to 275 million, up from 225 million last quarter. The progress marks overall growth in the ... industry trends, business articles and survey research
TechTarget Reports Second Quarter Financial Results
Total Q2 2010 revenues increased 15% to $25.1 million compared to Q2 2009. Q2 2010 online revenue increased by 16% to $20.6 million compared to Q2 2009, representing the highest quarterly online revenues achieved by the Company in its history. Online revenues represented 82% of total Q2 2010 revenues. Q2 2010 events revenue increased by 13% to $4.4 million compared to Q2 2009 and represented 18% of total Q2 2010 revenues. "Despite the continuing macro challenges, our efforts to increase market share are paying off as we posted record quarterly online revenues" ... market trends, news research and surveys resources
Gen-Y Collective: Geo-location opportunities in travel
Geo-location is probably one of the top three hot topics in travel technology this year as check-in services grow and sales of smartphones soar. As the industry grapples with such enormous opportunities, Tnooz’s Gen-Y Collective was asked to pinpoint (!) how the geo-location concept might impact on their individual areas and the industry as a whole. The Gen-Y Collective is group of under-30s from every corner of the industry, assembled to debate how different travel technology trends are impacting on strategy as well as the opportunities they carry. NB: Worth pointing out that the Gen-Y Collective submitted its ideas ahead ... market trends, news research and surveys resources


NAVTEQ Invests in Acuity Mobile to Further Expand Advertising ...
Feb 7, 2008 ... geo-targeted advertising and higher-value mobile advertising," offered Gregg Smith, Acuity CEO. "The investment in Acuity Mobile will serve ... technology research, surveys study and trend statistics
Behavioral Advertising - Comment from Center for Digital Democracy ...
In 2007/2008 geo-targeted internet advertising will begin to be based on a user's actual location…."17. Already, with the full implications of Web 2.0 still ... technology research, surveys study and trend statistics
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Google's Acquisitions Chief Looking for "Crazy" Ideas
Google Inc. looks for ideas that are "really crazy" when sizing up potential purchases, the Internet company's top dealmaker said. "We look at everything very carefully," Salman Ullah, Google's director of corporate development, said yesterday in a speech at a meeting of the Los Angeles Venture Association. "The really crazy ones do really well." Google's Acquisitions Chief Looking for "Crazy" Ideas [ ] I have some crazy ideas, but, somehow, I don't think they are the ones they'd be after. So, if you have a project - contact G Hey I have one! Buy Yahoo and Microsoft! I have this crazy idea ...
Why is my geo targeted ad showing up outside of the designated ...
I have an ad campaign that is targeted for a specific town in Virginia but an ad from the campaign is showing up in Colorado. Any ideas why this might be happening? Hi there, What % of traffic do you find this is happening with? According to persons within the industry who I have discussed this with the geo-targeting is only accurate to a point of around 85%, meaning that 15% of traffic could still come from elsewhere by ads that are shown outwith the targeted area. As hard as Google try to make the targeting accurate through using IP addresses, browser settings and other means they are still not close to 100% accuracy, which ...