Special Report on
Geo-Targeting Best Practices
Geo-Targeting Best Practices - Trends
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With AdWords location extensions you can now feature your business location and phone number on an expandable map ad that can appear on mobile websites and apps in the Google Display Network. The ad appears as a banner text ad with a business icon that expands to show your business location on a Google map along with your ad creative, click-to-call phone number and option to get directions. Since ads can be served based on the user’s location, a potential customer will see the phone number and map of the store location that’s nearest to them. By providing mobile consumers more options to connect with your business you can ...
Last week, we received a question (well, a series of questions!) from a faithful reader regarding PPC geo targeting. Her questions were based off a post that I wrote last year , and were really focused on strategy. In lieu of responding only to her, I felt this would be a good excuse to recap some of the PPC geo targeting best practices! I set up a campaign, using different Ad Groups to target different locations; including location in keywords: [party hire yorkshire] exact matches. Had planned to target whole of UK. But would like to try Location Targeting different areas of UK instead. ... Read More
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